'Let yourself go competition winner'
Picture perfect Christian Dean, from Manchester, will be enjoying his
fifteen minutes of fame this month as he shares his holiday photo with
the entire city. Blown up to 100 times its original
size, Christians photograph will be displayed on one of
Manchesters biggest advertising billboards in Trinity Way,
Manchester after being voted for by hundreds of Britons in a
nation-wide competition run by Expedia.co.uk.
Usually occupied by the likes of A-listers Beckham, SJP and Madonna,
the 228 square foot poster will now show Christian and five friends
relaxing in deck chairs on the island of Antigua, in the Caribbean sun
against a backdrop of crystal-clear, blue waters. Taken last
summer the photo captures the spirit of holiday and will be inspiring
passers by to let themselves go to sunnier climes as we enter one of
the coldest winters of the decade.
Christians moment of fame is the
result of a competition launched by leading online travel company
Expedia.co.uk, offering one lucky winner the chance to see their
holiday snap turned into the UKs biggest holiday
photo. And Christian can now capture some more fantastic
holiday memories with his additional prize of an Expedia.co.uk holiday
Eight runners up in Birmingham, Cardiff, Glasgow, Edinburgh, Norwich,
Southampton, Leeds and Newcastle will also see their pictures blown up
on billboards in their home towns.
The competition, run as part of Expedia.co.uks new
Let yourself go advertising campaign gives
consumers sight of Expedia.co.uks new brand identity,
launched at the beginning of September. The new brand identity is
encapsulated in the tagline Let Yourself Go and
aims to inspire and excite people about the possibilities of travel.
The competition brings to life the wealth of exciting holiday
experiences offered by Expedia.co.uk by inviting travellers to submit
real life pictures which captured their favourite holiday moment.
Winner, Christian Dean from Manchester said Who would have
thought that my five friends and I would be on the biggest billboard in
Manchester! This photo was taken when we were on holiday in Antigua.
The picture says it all really- it is just of us letting go on holiday,
indulging in a cold beer on the beach in the sun. It was
definitely my favourite moment in Antigua.
Elyas Chowdhury Marketing Director of Expedia.co.uk said: We
have been inundated with great entries for Expedias
UKs Biggest Postcard Competition but
Christians picture was voted the clear winner and
its easy to see why as it really captures the essence of
holiday and inspires people to pack their bags and follow their travel
dreams. We are delighted with the result and the fact that we could
offer Christian his fifteen minutes of fame.