Sony announce Cyber-shot DSC-S75

The camera features a 3x optical zoom Carl Zeiss lens that's exclusively available on Sony digital still cameras and advanced Super HAD CCD technology offering 3.3 million pixel image resolution.  A 6x precision digital zoom is also built-in to enable precise image framing and shooting.

The 14-bit digital signal processing (DXP) significantly increases the dynamic range and has the potential to deliver faithfully reproduced photos with the finest details, across dark and light areas of the picture.

"As a technology, Digital Still Imaging has now really come of age," commented Adam Williams, Product Manager for Digital Still Cameras.  "The ease of use and sophistication of the cameras appeals to so many users. Now, with Cyber-shot we can offer the kind of high-end features and functions that will appeal to even the most committed amateur photographer."

Users of the DSC-S75 can select the ISO sensitivity (100, 200 & 400) of the camera, ensuring accurate image capture in a range of ambient lighting conditions.  Just as with traditional cameras, DSC-S75 users can manually set the camera's shutter speed, aperture, exposure and white balance.

Combine these facilities with core Cyber-shot characteristics such as a 180 minute (3000 shot) shooting capacity from each Sony Stamina battery and the serious photographer is provided with a strong incentive to migrate to this advanced digital still camera. As well as shooting and storing still images, the camera's MPEG Movie EX feature lets the user capture up to 90 minutes of MPEG video and associated audio on the Memory Stick (128MB Version).  This MPEG Movie can be transferred to your PC and easily emailed as an attachment to friends and family.

For outdoor photographers the DSC-S75 incorporates a new Burst Mode feature that helps shoot action pictures. Using a new buffer memory system, the DSC-S75 can take two sequential shots of a moving image without waiting for each image to record to the Memory Stick.

In addition, the AF Illuminator automatically lights up the subject of the shot, letting the user capture sharply focused images, irrespective of lighting conditions.