UK has announced the addition of two new models to its popular ultra compact Cyber-shot
range. The introduction of the DSC-P2 and DSC-P9 builds on the success of Sony's
market-leading 3.0 effective megapixel compact design camera, the DSC-P5, which
was launched last September.|
new pocket-sized models target a large market of digital photographers that appreciate
the quality, immediacy, and ease of use of digital cameras, as well as wishing
to integrate their camera and personal computer. Stylistic considerations have
been another key focus, with the cameras featuring an exceedingly slimline and
ergonomic design, enabled partly by the compact design of the Stamina battery.
By introducing the new models, Sony has increased user options, with the existing
DSC-P5 featuring a 3.2 MegaPixel resolution, the DSC-P9 a 4.0 MegaPixel CCD, and
the DSC-P2 a 2.0 MegaPixel solution.
new compact Cyber-shot models offer outstanding quality with exceptional ease
of use,' commented Adam Williams, Product Manager, Sony Digital Imaging UK. '
They represent Sony's slimmest, and most stylish digital still cameras to date.
The advanced feature set and sophisticated automation made possible within such
a small camera set new standards in this very competitive marketplace.'
Colour Noise Reduction is a new facility that analyses colour frequency of an
image and smoothes out the distortion caused by prolonged exposure, creating a
natural tone reproduction in those areas where colour is flat such as in skies
and seas, skins and different textures. At the same time, Clear Luminance NR smoothes
the transitions between diverse luminance signal areas where there are significant
and sudden changes in light levels. This makes the image appear crisper and cleaner
with greater contrast. It also improves detail in areas where light levels are
flat avoiding noise that could be confused with the details of the picture: using
Clear Luminance NR, noise is removed and details are only those created by the
object and not by the lighting.
shading can reduce image quality but now a new picture brightness feature determines
the amount of gain required to keep the correct balance between the real level
of shading and the S/N ratio. This is a form of electronic image processing which
analyses peripheral areas of the CCD, which are furthest from the lens centre,
where light levels are maximised. Since the lens is round, peripheral areas receive
slightly less light, creating a slight shade. This image analysis and consequent
adjustment of the gain in affected areas prevents shading on the edges of digital
flagship DSC-P9 incorporates slow shutter noise reduction, a feature that improves
image quality when shooting in extreme low-light conditions, with exposure times
of 10 seconds or more. This feature deducts the noise from the images, with a
resulting significant enhancement in image clarity, even under demanding conditions.
quality shooting made simple
Other new features developed to assist in accurate
and easy image capture are multi-point AF, pre-flash and multi pattern metering.
Multi point AF ensures that even if the subject is not in the centre of the screen,
the camera focuses automatically on the subject without using focus lock. Pre-flash
technology uses image data immediately prior to flash, creating optimum exposure
of any subject, from any angle of view, under flash conditions. Also, multi pattern
metering is useful where the subject is off-centre or where there are significant
variations in brightness across the screen. With 49 regions on the screen, the
camera automatically calculates and calibrates for optimum exposure. The Spot
meter function is menu selectable.
Burst is a new feature developed for lovers of action shots. Sixteen shots are
taken and stored in one JPEG file. The shots can be reviewed on the camera monitor
at intervals of approximately 0.8 seconds, or alternatively downloaded to a PC
and viewed together on screen.
digital image to silver screen
The new cameras integrate MPEG Movie HQX. This
advanced feature enables the user to fill up any remaining space on the Memory
Stick with full motion high quality MPEG movies. The system captures 16.7 frames
per second and delivers short films that can be played on a television across
the full screen.
the movies have been shot, they will need editing. Both models come bundled with
Image Mixer editing software from Pixela. This software can be used to file and
edit both still and moving images as well as sound. Image Mixer is easy to use
and provides both serious and fun features.