Sony's new pocket digital still cameras from the Cyber-shot U range include
the DSC-U30, which Sony claims is one of the most compact digital still cameras
available in its class. It's the successor to the DSC-U20, a model which introduced
the concept of the digital still camera as a pocket accessory. The sporty DSC-U60
is the first waterproof pocket digital still camera in the Cyber-shot U range.
A host of new features for both models include a hybrid LCD screen, more scene
selection functions, enlarged playback and compatibility with Memory Stick PRO.
Offering sleek styling and photo quality 2.0 megapixel resolution these cameras
are exceptionally versatile.
"You really can have your life in your pocket with these cameras,"
says Adam Williams, Product Manager for Digital Still Cameras, Sony UK. "You
can take them anywhere and take shots that are spontaneous and of excellent
quality, without having to be concerned about setting up the camera or whether
the conditions are right. And with the DSC-U60, you no longer have to stay out
of the water to capture precious moments."
DSC-U60 has all of the qualities of the DSC-U30 in a sporty chassis, and can
take shots in water of up to 1.5 metres deep. It is the ideal holiday digital
still camera to use on the beach, snowboarding, or by the pool.
The DSC-U30 is ultra-compact and ultra-stylish and is available in four colours
- silver, champagne gold, sapphire blue and graphite. A reflective disc on the
sliding lens cover is cleverly designed to act as a mirror, helping you to easily
New features on both models make it easy to take great shots in challenging
conditions. For example in Playback Mode, Enlarged Playback allows you to check
a shot's focus immediately after it has been taken by enlarging the centre of
the image to either 2.5 or 5 times its actual size, a feature which is particularly
useful in low light conditions.
New scene settings, Twilight and Active Outdoor, add to the existing Soft Snap,
Illumination Snap and Vivid Nature. The underwater setting on the DSC-U60 makes
it easy to shoot when you are having fun in the water without having to worry
about the camera set up.
Sony has applied ingenious technology to create a new Hybrid LCD screen that
performs as well in bright, outdoor conditions as in indoor or lower light environments.
The one-inch, 64,000 pixel screen uses both transmitted and reflected light
to maintain clarity, so that you can get great shots whatever the conditions.
The cameras provide impressive storage capabilities and image transfer is easy,
making them an ideal accessory for the connected lifestyle. Both are Memory
Stick PRO compatible, giving up to 1GB storage and cable-free transfer to other
Memory Stick PRO compatible devices. Both are also USB-equipped and are supplied
with software that provides direct image transfer to a PC; this can be done
even without the camera batteries, as the USB cable provides power for the transfer.
The supplied Image transfer software, which is easily installed on a PC, automatically
downloads the images and sorts them by date to user specified folders.
The DSC-U30 and DSC-U60 will be available from July.
Sony products are the essence of simple connectivity. They are designed to connect
quickly to each other and to the world beyond so that every owner, from the
novice to the enthusiast, can easily enjoy the benefits of digital networking.
For example, Memory Stick makes it easy to connect your Cyber-shot digital still
camera to a WEGA television and enjoy your shots in outstanding, vibrant quality.
You can also create, edit and share your own movies on DVD using a digital Handycam,
a DVD player/recorder and a VAIO, and, with a simple connection to a WEGA television,
view these in the same superb quality. Or you can enjoy your favourite music
whenever you want by creating your own Internet-sourced compilations on NetMD
or CD with a VAIO and a Sony network music device. Such simple connectivity
creates a bridge between the worlds of AV and IT and gives you complete control
over your digital environment.