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Sony Cyber-shot HX50 Serious Travel Zoom Announced

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Category: Compact Cameras
Product: Sony Cyber-shot HX50
Price: £350.00

Sony Cyber-shot HX50 Announced - Sony has announced the new Sony Cyber-shot HX50 - the World's smallest digital camera with a 30x optical zoom and flash hot-shoe.

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Cyber-shot HX50
Sony has announced the new Sony Cyber-shot HX50 - Sony's latest travel zoom camera, it is the World's first pocket zoom with 30x optical zoom lens, and 20 megapixel sensor. The camera also offers a flash hot-shoe (Ni) accessory port, manual controls and exposure compensation dial. The camera is due to be released in the 1st week of May with an RRP of £350.

Read our Sony Cyber-shot HX50 Hands-On Preview.

Key Features

  • 20.4 megapixel Exmor R BSI CMOS sensor
  • 30x optical zoom lens equivalent to 24-720mm (Sony G Lens)
  • Optical SteadyShot Image Stabilisation
  • Hot shoe with Ni port
  • P/A/S/M, Custom button
  • Memory recall mode (3 different setups)
  • Wi-Fi, smart remote control, send to smartphones, PC Backup, TV viewing
  • Picture effects, partial colour available on panoramics and video
  • Full HD Video, 50p, Stereo sound
  • ISO80 - ISO12800, above ISO3200 uses multi-shot NR
  • 400 shot battery life
From Sony: Sony Cyber-shot™ HX50: The World’s smallest, lightest camera with 30x zoom and advanced features

From round-the-world expeditions to family walks on a Sunday afternoon, the new Sony Cyber-shot™ HX50 camera gives every scene the colour, detail and clarity it deserves – even at high zoom. Boasting a 20.4MP sensor and built-in image stabilisation, the HX50 delivers beautifully vibrant photos and Full HD videos, even when you’re far from your subject. What’s more, it’s the world’s smallest, lightest1 digital still camera that packs a powerful 30x optical zoom range.

Packing really big features in a small body

While it’s tempting to rely on your smartphone, the HX50 gives photographers plenty of great reasons to invest in a dedicated pocket camera. Its wide-ranging optical zoom gives users more flexibility to pick their shooting position, while Optical SteadyShot gives peace of mind that image quality won’t be compromised. Even at 30x zoom, the HX50 now offers image stabilisation that’s twice as effective as the Cyber-shot™ HX200V2.

Powered by a 20.4-megapixel3 Exmor R CMOS sensor and BIONZ processor, the HX50 produces high-resolution, high quality images with exceptional low-light performance. Working at more than twice the speed of the Cyber-shot™ HX200V4 at full zoom, high-speed autofocus captures even the most fleeting moments for posterity. What’s more, integrated Wi-Fi lets you share those special memories quickly and easily with friends and family.

For more advanced photographers who like to fine-tune the details of a shot, there’s a dial to adjust exposure compensation plus a mode dial for other manual shooting settings such as P/A/S/M modes. There’s also a Multi Interface Shoe for attaching a compatible electronic viewfinder, flash or microphone for better video sound quality – the perfect match for the high quality video shooting of Full HD (50p) recording capability. Adding to the package is a Multi Terminal for using a remote controller, very useful for close-ups and movies.

Battery stamina is crucial when you’re travelling and don’t know where the next plug point will be found. The X-type lithium-ion battery in the Cyber-shot™ HX50 is smaller than any of its predecessors5, yet delivers 400 photos6 from a single charge.

DSC HX50V 50 Black Front Copy (1)

Make your own movies

With more people shooting video alongside still photos, the HX50 delivers stunning results. It captures beautifully smooth Full HD movies (50p) that benefit from Optical SteadyShot (Active Mode)7 compensation for reduced camera-shake when you’re videoing on the move. Its compatibility with TRILUMINOS Colour technology means that footage can be enjoyed with rich, natural colours when viewed on any TRILUMINOS Display TV.

Ready to get a little more creative? The HX50 offers nine different picture effects8 to experiment with, giving those shots of the children an entirely new perspective. There are also three picture effects available in Intelligent Sweep Panorama mode9, plus four different movie effects10.

The HX50 is available to pre-order now from www.sony.co.uk and will be available in the UK from May 2013.

Read our Sony Cyber-shot HX50 Hands-On Preview.

Sony Cyber-shot HX50 Specifications

Max Aperture f/3.5 - f/6.3
35mm equivalent 24mm - 720mm
Optical Zoom 30x
Image Sensor
CCD pixels 20.4Mp (Megapixels)
Pixels (W) 5184
Pixels (H) 3888
Sensor Type Back-lit CMOS (B.S.I.)
Sensor Size 1/2.3 inch
Sensor Size (width) No Data
Sensor Size (height) No Data
Aspect Ratio
  • 4:3
  • 16:9
LCD Monitor
LCD Monitor 3in
Screen resolution 921,600 dots
Touch Screen No
Min Focus 5cm
Focusing modes
  • Autofocus
  • Face Detection
  • AF Tracking
Exposure Control
Shutter speeds shortest 1/1600sec
Shutter speeds longest 4sec
Exp modes
  • Program
  • Aperture-Priority
  • Shutter-Priority
  • Manual
  • Scene modes
  • A
  • Centre-weighted - Average
  • Multi Pattern
  • Spot
ISO sensitivity 80 - 12800
White balance
  • Auto
  • Manual
  • Outdoors/Daylight
  • Cloudy
  • Incandescent
  • Fluorescent
  • Flash
Exposure Comp +/-2
Shooting Options
Continuous shooting 10fps
Movie mode Yes
Video Resolution
  • 1920x1080
Video FPS 50p
Stereo Sound Yes
Optical Zoom with Video Yes
Other Features
Image Stabilisation Yes
Wi-Fi Yes
Card Type
  • SD
  • SDHC
  • Memory Stick
  • SDXC
File Type
  • JPG
Power Source
Battery Type Lithium-Ion
CIPA Rating 400
Box Contents
Box Contents Rechargeable Battery Pack NP-BX1, AC AdaptorAC-UB10/UB10C/UB10D, Micro USB cable, Shoe Cap, Instruction Manual
Weight 272g
Width 108.1mm
Height 63.6mm
Depth 38.3mm

View Full Product Details

1 Among digital still cameras with optical zoom of 30x or higher. Based on Sony internal survey, as of this announcement (April 2013).
2 Shutter speed comparison at telephoto end of zoom range; Based on Sony internal testing.
3 Effective megapixels; approximate
4 Based on CIPA standard, internal measurement. (At telephoto end of zoom range)
5 Compared to digital still camera models in the Sony HX range
6 CIPA standard, internal measurement. Approximate figure: actual value depends on shooting conditions.
7 Compensates for blur in the direction the camera rolls; used in conjunction with electronic blur compensation
8 HDR Painting, Richtone Monochrome, Miniature, Toy Camera, Pop Colour, Partial Colour, Soft High-key, Watercolour, Illustration
9 Pop Colour, Partial Colour, Soft High-key
10 Toy Camera, Pop Colour, Partial Colour, Soft High-key

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