Sony Digital ID photography workshop

Press Release
Digital ID Photography - Profit in Retail will be a business workshop aimed at retailers. It will demonstrate how to use affordable Sony ID photography solutions to offer a very profitable ID photography service to a retailer's customers.

www.photomart.co.uk has more than 10 years experience of helping retailers to set up highly profitable digital ID photography services in their premises, and helping them to make the service pay. The workshop, Digital ID Photography, will explain the dynamics that make ID photography a profitable business now, and the roadmap that predicts it will stay profitable into the future. The presenters will show how retailers can earn money from it, and how they can market the service effectively to their customers and passing trade. They'll demonstrate that the low cost-per-print and high-margin sales of digital ID photos mean a retailer's investment in equipment quickly pays for itself. They'll show that you make so much more profit from a modern digital system that it makes sense to switch from any older system now. (Attractive trade-in offers are available to help you do this.) And they'll explain the advantages of staff-operated, hand-held digital ID photo systems over large self-service vending kiosks and photo booths.

A number of typical ID photography set ups will be displayed and demonstrated, including all the additional options and equipment you could need. And in hands-on sessions, the retailers who attend will be trained to operate the systems.

During Digital ID Photography delegates will have the opportunity to chat sociably with other retailers and compare notes. A continental breakfast and buffet lunch will be provided free on the day.