UK has announced a groundbreaking camera that brings a true photographic experience
to the digital user. The Cyber-shot DSC-F828 features a 4-colour filter that brings
the ability to reproduce colours closer to those perceived by the human eye, boasts
an effective 8 megapixel resolution that Sony say will deliver for stunning digital
reproduction and is the first digital still camera from Sony to feature the renowned
Carl Zeiss T* lens system.
"Serious photographers need professional picture quality and with the
Cyber-shot F828, Sony can deliver highly realistic colour reproduction, fine
image detail, and opportunities for creativity unparalleled in the current field
of consumer digital photography," said Adam Williams, Product Manager for
Digital Still Cameras, Sony UK. "With the combination of innovative technology
like the new 4-colour filter CCD delivering 8 effective megapixel resolution,
Real Imaging Processor, Carl Zeiss T* Lens and the high data transfer rate of
Memory Stick PRO, the digital photographer will really see a giant leap in picture
quality, image handling and shooting speed."
The Cyber-shot DSC-F828 has been designed with the serious photographer in mind.
To this end Sony has incorporated the very latest in CCD technology, a Super
HAD CCD with a unique 4-colour filter. A world first among consumer digital
still cameras, the new Sony 4-colour Super HAD CCD delivers superb colour accuracy
and the ability to maintain fine tonal gradations, bringing colour reproduction
closer to the visual characteristics of the human eye. In another move towards
true photographic quality, the CCD has a resolution of 8 million effective pixels,
capable of a maximum recording size of 3,264 x 2,448 pixels and thus ideal for
even A3 prints. With the increased picture definition and colour reproduction
brought by this combination of technology, tasks like photo-editing, design
and creative digital imaging are sure to take on a whole new dimension of quality.
Designed by Carl Zeiss for Sony, the Vario-Sonnar T* Lens featured on the Cyber-shot
DSC-F828 is a wide angle to telephoto zoom lens with an equivalent 35mm focal
length of 28mm-200mm. With a 7-iris diaphragm giving a maximum aperture of F2.0
at wide angle and F2.8 when set at telephoto, the lens on the DSC-F828 is among
the brightest in the digital market. The rotating lens offers a 7x Optical Zoom
with a Macro auto focus range of 20mm to 600mm and has a fully adjustable double
ring for setting manual focus and zoom. Carl Zeiss T* is a highly advanced optical
multi-layer coating specially designed to minimize "Ghosts" and "Flare"
caused by unnecessary reflection on the lens surface. With a Carl Zeiss T* lens,
the reflection rate on the DSC-F828's Vario-Sonnar lens improves by about 80
percent compared with conventional lens technology, and offers high quality
sharp and natural images.
The heart of the system
The Real Imaging Processor, Sony's latest digital signal processor, is another
first for this model, offering more precise, better picture quality results,
higher operation speed and a lower power consumption. Among the many benefits
of this highly efficient processor are shorter shooting time, faster burst shooting
(interval cut by one half), near simultaneous image processing and high-speed
image display (time cut by one fifth) when compared to conventional DSP (Digital
Signal Processor) technology.
The Cyber-shot DSC-F828 bears all the hallmarks of traditional professional
camera design. The stylish and ergonomic jet-black body with integrated "grip"
handle allows both easy handling and maximum access to an extensive amount of
automatic and manual controls, while the rotating lens offers great flexibility
when shooting. Dedicated "Direct buttons" are situated on the back,
top and side barrel of the camera, giving access to the most commonly used functions,
while a Command Dial and a joystick-type Control Key allow for a high degree
of fine tuning, whether you are capturing an image, setting your camera preferences
or reviewing your shots. Experienced photographers will also welcome the advanced
accessory shoe, the LCD panel that displays shooting information and the camera's
high-resolution electronic viewfinder (EVF).
The EVF features a display resolution of 980x240 (235,200 dots) and optimized
signal processing for high detail picture display, which in real world terms
means it has 30 percent higher pixel resolution than other Sony models. This
makes the task of checking and composing the subject much easier even when using
the EVF, which is a key feature for a photographer.
Printing made easy
Incorporating PictBridge* technology, the Cyber-shot DSC-F828 is capable of
connecting to a printer via a high speed USB 2.0 interface for direct printing
without the need for a PC. In addition the camera can also be used to record
non-stop high-resolution movies in VGA format using Memory Stick PRO High Speed
Transfer and Sony's MPEG Movie VX Fine technology. The length of the movie is
only limited by the capacity of the Memory Stick installed.
The innovations do not stop there. The Cyber-shot DSC-F828 features a dual
memory slot, which not only offers high-speed transfer to Sony Memory Stick
PRO but also accepts the CompactFlash format (Type I/II (MicroDrive compatible)).
Images can be captured in the uncompressed RAW format, providing the high quality
demanded by professionals as well and fast processing rate for optimum image
turnaround and shooting speed.
The Cyber-shot DSC-F828 will be available throughout Europe in November 2003.