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Sony europe announce two new compact digital cameras

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Category: Compact Cameras

Sony europe announce two new compact digital cameras - Sony Europe have announced two new digital cameras, the DSC-F77 and the DSC-FX77. Both offer fixed range, swivelling lenses. The DSC-FX77 offers 4 megapixels and Bluetooth capabilities, the DSC-F77 also offers 4 megapixels and USB 2.0. Both cameras can be used with a USB cradle.

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Sony Europe have announced two new digital cameras, the DSC-F77 and the DSC-FX77. Both offer fixed range, swivelling lenses. The DSC-FX77 offers 4 megapixels and Bluetooth capabilities, the F77 also offers 4 megapixels and USB 2.0. Both cameras can be used with a USB cradle.

Press releases

Slimline DSC-F77 Offers a Uniquely Stylish Design, Carl Zeiss Distagon Lens, New Smart Zoom Technology and Cradle

Sony DSC-F77Sony Europe has today announced a significant extension to its Cyber-shot family of digital still cameras. The DSC-F77 caters for the camera enthusiast that wants an advanced set of features and functions but also demands a sleek, compact and stylish camera. The cameras compact and stylish design easily fits inside your shirt pocket and still these elegant good looks conceal a powerful 4.0 Megapixel Super HAD CCD and integrates advanced Carl Zeiss Distagon lens technology.
"In terms of appearance and operation the DSC-F77 offers a very different proposition," commented Akihiro Nishikawa, Director, Sony Digital Imaging Europe. "The look and feel is very different but the quality and versatility is unmistakeably Sony Cyber-shot."

Smart technology produces better pictures
A Carl Zeiss Distagon lens (F2.8, 37mm) ensures extremely high quality colour reproduction and high image resolution. When combined with 14 bit DXP digital processing, Sonys Clear Color NR and Clear Luminance NR functions the camera ensures maximum image quality combined with simple and intuitive operation.

The lens units rotating capabilities further enhance shooting creativity. For example, the user can rotate the lens and take for instance a self portrait using the LCD to frame the shot. For normal shooting conditions, the DSC-F77 incorporates an optical viewfinder.

Combined with this operational versatility in the DSC-F77 is new Smart Zoom technology from Sony. Functioning in a new and different way from other zoom technologies, this advanced feature lets users enjoy a zoom function without experiencing any deterioration in image quality. By selecting a lower resolution it is possible for the user to zoom in (using SMART Zoom) at 2 Megapixel resolution the camera provides 1.4x zoom, whereas at VGA image quality the user enjoys the equivalent to 3.5x zoom.

With a profile of just 27mm, the DSC-F77 represents one of the most compact, high performance and stylish cameras available. A rotating lens unit facilitates maximum creativity in shooting. The user can rotate the lens and take for instance a self portrait using the LCD to frame the shot. Alternatively, the built in optical viewfinder can be used to maximise the cameras battery life.

The camera comes with a selection of prescribed scene mode settings, including twilight, twilight portrait, landscape and soft snap. With spot and multi-pattern metering combined with selectable ISO sensitivity up to ISO 400 the camera provides advanced shooting facilities in any light setting.

Another key benefit of the DSC-F77 is its operating speed, allowing the user to capture the moment as it happens. The rotating lens operates as an on/off switch a feature which significantly reduces the time taken to shoot a picture. The camera takes less than one second to power up while it features a shutter time lag of only 0.35 seconds and a shutter interval speed of approx. 2 seconds. Another feature which speeds up operation is the latest high speed USB 2.0.

Cradled by Sony
When not in use, the DSC-F77 rests in a cradle which serves numerous functions. An in-built power terminal recharges the supplied Stamina Info Lithium battery, while an AV terminal interface connects the camera to a standard TV. Also, a USB connection facilitates quick and easy connection to a standard PC for image downloading. The cameras come bundled with image transfer software developed to help transfer the images from the camera to a PC easily and automatically. After connecting the camera to a PC (via the cradle or a USB cable) images are automatically up-loaded to a selected directory.

The DSC-F77 will be available throughout Europe from November 2002.

Digital Still Camera Incorporates BIP Bluetooth Connectivity for Smart AV-IT Operation

Sony DSC-FX77The announcement today by Sony Europe of its first Bluetooth enabled Digital Still Camera represents a significant advance in the design and operation of Sony cameras. This advanced feature lets the user share information with a range of computers and other devices supported by Bluetooth BIP (Basic Imaging Profile) from a distance of up to 10 m without any cable connection. Data transfer between the camera and a range of devices is smart, fun and convenient. As more and more peripheral devices develop BIP Bluetooth interfaces, the future vision of a wireless world comes closer to being reality.

"The DSC-FX77 uses Basic Imaging Profile, a Bluetooth profile that works peer to peer between the camera and peripheral, helping to ensure fast, reliable and accurate data transfer" commented Akihiro Nishikawa, Director, Sony Digital Imaging Europe. This state-of-the-art wireless connectivity allows the camera to interface to various peripheral devices without cables. For example, a BIP compatible laptop computer can be used to store images, with a full 4 Mega picture taking around 47 seconds to transfer whilst a VGA resolution image takes just 1.5 seconds.

Another significant feature created by Bluetooth connectivity is the ability to remotely control and shoot with the camera from a laptop today, and in the future, from other BIP supported devices. This feature creates a real-time camera with a thumbnail picture transmitted from the camera to the remote device at a data rate of 6.5 frames per second.

"Today, the AV and IT worlds are converging rapidly. Not only does this new camera offer sophisticated connectivity options, also it breaks the mould in the way digital cameras look and feel," commented Akihiro Nishikawa. "Wherever you are, you can be certain that these cameras will make an impact through their style, their versatility and their ability to shoot high quality pictures."

Smart camera shoots great pictures
Alongside the Bluetooth technology, Sony has developed and integrated a host of advanced digital photography features. These include a Carl Zeiss Distagon lens (F2.8, 37mm) and a 4.0Megapixel Sony Super HAD CCD to provide outstanding image quality in any shooting conditions. The lens is housed within a rotating unit, a feature which enhances user creativity you can even turn the lens through more than 180 degrees for example to take a self protrait, using the cameras LCD to frame the shot.

Sonys new Smart Zoom technology provides up to 3.5x zoom capabilities, depending on picture resolution. Smart Zoom operates in a different way from other zoom technologies, providing telephoto features with no image deterioration. The camera comes with an extensive selection of prescribed scene mode settings, including twilight, twilight portrait, landscape and soft snap.

Thanks to high speed power up, short shutter interval and shutter time lag this camera ranks amongst one of the fastest Sony Cyber-shot models.

The DSC-FX77 features a cradle which offers various solutions. A USB interface and connection for quick and easy image download to a PC, a power supply for recharging batteries and an AV cable connection to televisions.The camera is supplied with image transfer software developed to help transfer and upload your favourite shots automatically to a selected directory on your PC.

The DSC-FX77 will be available from November 2002.


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