Sony Style, Sony's e-commerce site for products and
services, announced today its 'Global Value Campaign - that's my style', a
global marketing initiative to be launched in the USA, the United Kingdom,
Korea, China, Hong Kong, Canada and Japan. The campaign starts today, just in
time for the Christmas season.
Until now, Sony Style campaigns and promotional activities have been carried
out independently on a national or regional basis. However as expertise in site
management has accumulated and sites fully develop their business activities,
the need has grown to expand and secure the lifestyle-oriented e-commerce
concept which is the root of Sony Style. This gives impetus to the present
global campaign, which will illustrate the ability of the Sony group to deploy
effective e-commerce services as part of its global business development.
The most popular Sony Style accessories usually restricted to certain
countries/regions will be available for in the campaign target areas. There will
also be several other campaign activities including a posting of digital images
on an electronic bulletin board.
Sony Style will continue to expand the scope of its e-commerce activities by
creating new digital lifestyle-oriented opportunities and concepts.
For more information please see the Sony website at www.jp.sonystyle.com/Global_value/En/index.html