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Sony Japan discontinue the NEX-3 - NEX-3 is listed as discontinued on Sony's Japanese website.
Sony Japan have listed the Sony NEX-3 as discontinued.
According to a report by the photography website Foto Actualidad, the low demand for the model in Japan could be the reason why they've took the model off the shelf.
You can read ePHOTOzine's review of the NEX-3 here: Sony NEX-3 review.
ePHOTOzine's contacted both Sony UK and Europe who have both confirmed that Japan have discontinued the model.
In response Sony Japan said:" Regarding our Sony products, the production sale is based on our production schedule entirely. And production of NEX-3 was ended according to this plan."