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Sony's line-up of PlayMemories Camera Apps has expanded with the introduction of 'Light Shaft' and 'Motion Shot' for the NEX-5R and NEX-6 interchangeable lens cameras.
Both apps, which are now available in the UK, let you instantly create a huge range of in-camera picture effects, with no special PC software or image editing skills needed.
Sony say: "Light Shaft transforms ordinary landscape, beach and sky shots with an dramatic ray of light, like sunshine bursting through cloudy skies. Position your light source and choose from Ray, Star, Flare or Beam effects then tweak the angle, intensity, length and number of rays to suit your taste. Your original photo is automatically saved as a copy alongside the amended version.
Motion Shot identifies your moving subject in a high-speed burst of frames, capturing each moment of the subject’s motion into a single image. Press the shutter button and track the split-second action of that wild snowboarding trick or pole-vault. Freeze the beauty of wild birds landing on a lake or just have fun capturing friends, family and pets on the move. Fine-tune each shot by choosing your sequence length, start/end frames and fade-in or out. Alongside the composited image, your original frames will be recorded in continuous shooting mode and remain untouched."
Both apps are available for £3.99 each via the PlayMemories Camera Apps store.
As well as the two creative apps, a new Android app has been added to PlayMemories Online, the photo and video cloud service from Sony.
The app automatically selects shots from all your uploaded photos, organising them by date. Each day you launch the app on your mobile device, you’ll see different photos from the past. An updated iOS app for iPhone and iPad will available in summer 2013.
There's also a new online Photo Book feature where you can create and share a Photo Book via your smartphone, tablet or PC.