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Sony pioneer CD-RW data storage for CD Mavica range.

Sony pioneer CD-RW data storage for CD Mavica range. - Sony pioneer CD-RW data storage for CD Mavica range.

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Category : Compact Cameras
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Having pioneered the use of CD Recordable (CD-R) technology in its Mavica Digital camera family, Sony is introducing two new compact Sony CD Mavica cameras that use CD-RW technology as their primary storage medium. 

As the world's first digital cameras to incorporate the power and ease-of-use of CD-RW, the MVC-CD300 and MVC-CD200 set new standards in storage capacity, compatibility and storage cost.

Offering 156Mb of storage - or the equivalent to about 105 floppy discs - on each 8cm CD-ROM/R/RW, the MVC-CD300 and MVC-CD200 can store up to 1300, 640x480 (VGA) images or almost 250, 1600x1200 (UXGA) images on each disc.  Each disc can be re-written with new images up to 120 times. With CD-ROM/R/RW having become a universal media, these new cameras offer convenience and ease of use through compatibility with almost every new PC.  In addition, the introduction of CD-ROM/R/RW proves inexpensive, enabling users to build up large image archives that can be stored and accessed very easily.  When connected to a PC, the cameras can operate as an external CD-RW drive.

"The beauty of CD-RW storage is its erasing and re-recordability functions," says Adam Williams, Product Manager for Digital Still Cameras. "Not only do these two new models push back the frontiers of image storage technology, they also represent state-of-the art cameras with market-leading image processing capabilities."

Advanced camera features
The two models offer differing levels of features and functionality to suit a range of applications. The high-end MVC-CD300 offers crisp and clear image capture through a combination of a Carl Zeiss lens and Sony's 3.3 Megapixel Super HAD CCD technology.

Another significant step forward is the incorporation of 14-bit digital signal processing (DXP), which provides data streams with a wider dynamic range, ensuring that image reproduction is uniformly vivid across the entire image, including bright and dark areas. Sony claim that the increased processing power will ensure even the finest details are faithfully reproduced.

Simple operation masks sophisticated control system
In developing the MVC-CD300 and MVC-CD200 Sony have made simple operation a priority. Both models feature a new Jog Dial, which offers fast and precise control of all the camera's functions at the touch of a button.

In low-light or no-light conditions the AF Illuminator lights the scene and displays the subject prior to shooting the image, letting you focus on your subject, whatever the conditions. Add to this an automatic pop-up flash and shooting pictures in poor lighting conditions becomes "child's-play" with the MVC-CD300 and MVC-CD200.

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