UK have announced a high performance digital camera in its Cyber-shot range,
which expands the creative possibilities for the photography enthusiast. The
Cyber-shot DSC-V1 features 4x optical zoom and 5 effective megapixel image resolution.
Sony say its impressive range of photographic features provide maximum creative
freedom, and up to 1GB of storage capacity is available when the camera is used
with an optional Memory Stick PRO. The camera also comes equipped with a Carl
Zeiss Vario Sonnar lens and, with a completely new body design, it represents
a new era in the development of this popular range.
"This camera provides creative freedom in a device which offers intuitive
functionality and exceptionally high image quality," said Adam Williams,
Product Manager for Digital Still Cameras, Sony UK. "We have also made
some major ergonomic improvements to the user interface, making it quick and
easy to use. It really is the perfect solution for the enthusiast who wants
to capture images that match their creative expectations, whatever the conditions."
The Cyber-shot V1 achieves remarkable photographic results. Sony's 5 million
effective pixel Super-HAD CCD and the Carl Zeiss Vario Sonnar lens provides
stunning image quality. Add a Sony developed 14-bit Digital Extended Processor
(DXP), Clear Colour/Clear Luminance Noise Reduction, Noise Reduction Slow Shutter
and a number of other technological refinements and this camera achieves a picture
quality that meets professional standards.
Performance features for creative freedom
The Cyber-shot V1 is equipped with the NightFraming function, which combines
three features to achieve perfect framing, perfect focus and perfect exposure
in low or zero light conditions. Firstly, NightShot uses infrared technology
to frame the subject in complete darkness. When the shutter release button is
pushed half-way down, NightShot disengages and Hologram AF takes over. Hologram
AF uses a laser to detect the edges of the subject revealed by NightShot, allowing
the camera to perfectly focus on it. When the shutter release is pushed all
the way down, the pre-flash fires to determine the perfect exposure before the
picture is taken with the main flash.
A new, Advanced Accessory Shoe provides a number of enhancements to the flash
operation, allowing wireless connection and helping to ensure perfect exposure
levels every time. The new Hot Shoe gives a pre-flash capability which automatically
adjusts exposure and is compatible with an analogue camera flash. When only
the most accurate measure of lighting conditions will suffice, a histogram display
showing luminance distribution in the form of a graph makes it easy to judge
the correct exposure levels.
Continuous Auto Focus allows the user to achieve pin-sharp focus with ease.
Normally, pushing the shutter button half way down would 'lock' the image, but
the DSC-V1 will keep on focusing until it reaches the correct level.
Three straightforward settings for contrast, sharpness and saturation offer
the user the ability to capture exactly the colour and detail they require.
A full range of dedicated Sony accessories is optionally available for this
camera, to offer even more creative flexibility.