Spicer Hallfield have announced the launch of their biggest ever product catalogue; Showcase 2008.
The catalogue, which for the first time enables customers to view all Spicer Hallfield products in one place, comes hot-on-the-heels of a major re-branding initiative at the market-leading, Bucks-based company.
“Spicer Hallfield have undergone a sea change in recent months. The board have embarked on a multi-million pound investment programme, including the creation of a new leadership team and dynamic new brands, developed under an overarching Spicer Hallfield umbrella,” explained John Wyatt, CEO.
“The new Showcase 2008 catalogue is simply the most comprehensive guide to image presentation products available to photographers today. A hard copy version is available through our extensive distributor network and we are offering customers the option to download a pdf from our website. There are also high and low resolution images of many products that can be used on photographers’ own websites and promotional literature,” he added.
Under the new brands, EYE, Classic and Collection, the company are marketing a wide variety of innovative presentation solutions including albums, digital art books, self adhesive products, CD folios and iPod Nano books.
Wyatt said: “The new and highly innovative EYE brand, which now incorporates our previous Glorious Books range, tips its hat to the future of this industry and will continue to be developed using market insights and by keeping a keen eye on fashion trade trends. Retro Croc, Lace and Positiv are just three of the compelling new lines now available to photographers."
"The Classic range is all about the revitalisation of our most popular and best-selling albums and accessories – and Collection is where customers can find the products including mounts, folders and frames.”
“When this company was formed in the Sixties there were 500,000 weddings a year and all but 2% of them were in churches. Now that market is in steady decline with 275,000 a year - and only a third of those take place in a church. That’s why we needed to refocus. We will still provide solutions for our traditional markets of course, but we know there is still good growth available in portraiture, events, corporate photography and a broad church of other markets that we can exploit.”
For more information, please visit the website.