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Spicer Hallfield set to launch a raft of new products for social photographers

Spicer Hallfield set to launch a raft of new products for social photographers - This is the first phase of an ongoing roll-out of new, ultra-modern product lines and improvements at Spicer Hallfield including new ratio mounts, album personalisation plaques and frame mouldings.

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Personalisation Plaque Bronze Tint
Spicer Hallfield set to launch a raft of new products for social photographers
The announcements come as the Bucks-based company looks to increase market share throughout 2006 with cutting-edge product innovation.

New lines will be showcased for the first time in January at the SWPP convention in Coventry (Jan 13-16th) ahead of a Calumet Social Week event at the refurbished Drummond St store, Euston, w/c Jan 30 - and then at the companys new-look Focus stand at the end of February.

Album personalisation will be available across a series of new designs from hand-made, mid-range styles, through the Elizabethan book-bound and the premium Avanta collections.
And new frame designs have been launched to boost the range since its successful relaunch over a year ago.

Eight new mouldings have been developed and three new mount styles have been created following innovation brainstorming sessions with photographer focus groups.

Said Jenny Turner, marketing manager: We have also been asked to produce different aperture sizes in mounts and folders as customers move to digital or 35 mm film capture. This will also provide solutions for digital-shooting event photographers who need the ratio mounts available for immediate output.

Portraiture albums also get a facelift with leather and non-leather classic ranges in three different sizes, complete with flexible page numbers.

The popular Avanta range, introduced last year gets a Mach 11makeover with new squared edges and cleaner lines.

Added Turner: Spicer Hallfield spent many years building an enviable reputation for popular, traditional and cost-effective solutions for portrait and wedding photographers. Those values will always remain central to our success but now we live in a rapidly changing commercial environment which demands we either innovate or stagnate.

"We are keenly focused on our ongoing customer research and feedback programme and poised to develop additional products and services that will be both relevant and attractive to our photographer customers in 2006.

"These latest products are the first phase of an ongoing energetic roll-out of exciting new, ultra-modern product lines and improvements.

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