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Leica At The Burlington Arcade - Stuart Fawcett went along to the light switch on at Leica's pop-up store at Burlington Arcade.
Leica has turned on the lights in its new pop up shop in the exclusive Burlington Arcade in Mayfair. The store opening coincided with the luxury Arcade also turning on its own Christmas lights as well.
David Mitchell was to turn on the lights, though when given a small metal light switch and asked to do a count down from ten he suggested that maybe there might be trickery afoot with no wires attached! On throwing the switch there was a moment of oops as the lights were quite subtle and needed pointing out for the guests to see. I’m guessing understated and classy was the look the arcade was going for to match the elegance of the venue. Anyway after this his co- host Ophelia sang Christmas carols with us and introduced the acts to follow for the evening.
Of course the main reason ePHOTOzine was invited was the new camera store - Leica has opened a pre-emptive 'pop up' shop in the arcade before the opening of the main shop in the same location later in January next year. With a distinctive camera lens graphic and the iconic Leica red dot in the window, the unit is just opposite one of the few places in London you can still buy a shoe shine service.
The Leica Store manager John Murphy warmly greeted me and enthused excellently about the style, pedigree and range of the Leica bodies available. He was also keen to point out that Leica also have a training centre and studio just round the corner in Bruton Place should Leica owners need any assistance. It may be a small shop but it's got plenty to offer if you want a unique gift this Christmas. If nothing else just popping in will let you share in some of the magic of the Leica brand.
Following on in the magical theme was a performance by the London digital circus and a rather talented chap called Will Davis that could climb, swing and roll down a rope for ages and did not fall off once. Just as well really as would have made quite a mess on the arcade floor! This really was a quite fabulous show, so do look out for them in London.
Also as part of the entertainment was Anna, a fabulous sweet girl from the Last Tuesday Society which is devoted to exploring and furthering the esoteric, literary and artistic aspects of life in London and beyond. Her finger dancing was exceptionally unusual and beautifully delivered.
So a vastly, varied evening based around the new Leica Store in the Burlington arcade. Do stop by next time you are passing.