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Category: Industry News

Where does your loyalty lie? - Foto bloggers have revealed that in the last five years their brand loyalty has changed.

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Press release:

A Fotothing survey has revealed that the opinion of other photo bloggers is the most decisive factor in camera purchasing decisions.

 The survey also revealed that more than half of the international photo blogging site’s users who’ve purchased a new camera in the last five years have changed brands! The majority of respondents put the opinion of fellow Fotothing bloggers on par with magazine reviews as the reason behind their purchasing decision. Other factors include the brand not offering a wide enough range of accessories to accompany their cameras.
The remaining 48% who replaced their camera – but stayed with the same brand – also did so because of the opinion of others on the site whilst citing additional reasons such as: lens and accessory compatibility, brand loyalty and problem free experiences with the brand in question as reasons for staying faithful to the manufacturer.

Only 5% of Fotothing’s 100,000 plus users use a non-digital camera with 55% opting for a digital SLR and the remaining 40% a digital compact camera. Canon dominated the survey with 42% of Fotothing photo bloggers using one of the Japanese manufacturer’s cameras. In the ‘Top 10 Cameras used by Fotothing Bloggers’ category, the EOS Canon 300D and its successor the 350D occupy the first two positions. The Sony Cyber-shot, the Fuji Finepix s7000 and the Nikon D50 came in third, fourth and fifth respectively.

The August 2006 release of the follow up to the Canon 350D – ‘The Canon EOS 400D’ – hasn’t yet made it into the top ten. This perhaps can be explained by the fact that 20% of Fotothing users replace their cameras just once every two years. A quarter of users stated that they wait three years before replacing their camera compared to 5% who upgrade their camera yearly. A third of Fotothing users are undecided as to when they’ll purchase their next camera.

“It is apparent from our survey that the analogue camera is at death’s door. It has become the preserve of romanticists similar to that of the popularity of the Super 8mm film camera after it had been replaced by the video format,” said Kevin Saidler of Fotothing. “It is also quite clear that Fotothing users prefer Canon. Their allegiance appears to be as a result of their fellow bloggers’ opinions and magazine reviews.

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