In her latest book, The Bigger Picture: The Essential Business Guide For Photographers
, Jeanne Griffiths has compiled pages of information that any photographer hoping to run a successful business should read. ePHOTOzine have reviewed the book which you can read here: Book Review
In this article, which is an extract from The Bigger Picture: The Essential Business Guide For Photographers
, Jeanne shares ten top tips on being in business:
Follow your photographic interests and find your market – don't try and be a jack-of-all trades. Specialists are invariably more successful.
2. Watch the pennies
Keep control of your money – keep accounts, chase invoices, set at least 20 – 25% aside for tax, or 40-50% if you are doing well (ask your accountant what your tax rate is). Put it in an instant access interest-paying account.
If you're VAT registered, don't spend the VAT you are paid.
Try to build a rainy day fund of at least three month's expenditure (to cover your rent, rates, food and bills.)
5. Computer skills
Learn another language, improve your IT skills, especially in photo editing software – it expands your employability.
"List your services in website directories" such as ePHOTOzine's.
6. Make contacts
Network – every contact is a potential client.
7. Fresh content
Keep your website and blog fresh and up-to-date.
8. Be different
Think outside the box – create work, rather than waiting for it to come to you.
9. Get your name out there
Exhibit, enter competitions, comment on forums and blogs, list your services on as many website directories as you can get – get known.
10. Don't stop
Enjoy, keep banging on doors and keep shooting.
Extract from: The Bigger Picture: The Essential Business Guide For Photographers