Tetenal's website has undergone a thorough overhaul. The site which is to be
found at www.tetenal.com
far exceeds the previous version in terms of content and functionality. The
content has been significantly expanded for the relaunch: besides information
on the company's positioning and strategic alignment and detailed descriptions
of its various products and services, the new website also offers background
information and technical details on the subject of imaging.
Numerous download and support offers now form the focus of the company's new
net presence. For example, free driver settings and ICC profiles for achieving
the best possible match between Tetenal's ink jet materials and current ink
jet printers from leading manufacturers can now be downloaded in the "Ink
Jet" section. The "FAQ" section gives digital print users clear
answers to frequently asked questions. In cases where requirements are more
complicated, direct contact can be made with Tetenal's product experts by email.
PDF data sheets and brochures on the most important products as well as a clearly
structured press section with current and archived press releases including
associated pictures, complete the range of download options.
These changes to the company's outward face have been preceded by some internal
structural changes. Tetenal initiated the process of change some time ago, and
among other steps it split its various activities into four divisions. The subsections
for each division - INK JET, PHOTOGRAPHY, GRAPHIC ARTS and MEDICAL IMAGING -
can be directly selected by means of index tabs (similar to the tabs in a ring-binder
or card index box) and further opened up as required. This systematically hierarchical,
yet open site architecture enables visitors to obtain direct access to the information
of interest to them on all aspects related to products, services, after-sales
service, supply sources or customer service. The uniform structure of the content
also helps visitors to find their way around quickly.