The Macallan has hosted its own special masterclass and sampling at this year's designjunction.
Those attending this year’s designjunction had the opportunity to visit The Macallan Masterclass lounge for an introduction to the brand and The Masters of Photography project. This was brought to life through displays of Kevin McKidd shot in NYC by Annie Liebovitz, capturing The Macallan moment, while providing an insight into the inspiration behind The Macallan Masters of Photography series.
Building on the success of The Macallan’s Masters of Photography series involving iconic photographers such as Albert Watson and Rankin, the luxury single malt whisky recently commissioned Annie Leibovitz for the third edition of its award-winning Masters of Photography series.
Peter Sandstrom, Marketing Director at Maxxium UK, commented: “Those attending designjunction had a natural affiliation with design and photography, making it an ideal platform to allow us to build our brand further. We want to reach out to both existing Macallan fans and also new consumers who share our passion for art and photography, but who may not be familiar with our single malt whisky. It was also another great way to give people a chance to see for themselves our superb collaboration with Annie Leibovitz, which has global appeal, learn more and be inspired by our Masters of Photography series.”
For more information on the Masters Of Photography competition, visit The Masters Of Photography