The New Spring 2012 Editions To The Impossible Line-Up

Impossible presents the inaugural launch of the new Impossible COOL film line. New Impossible films will now be released bi-annually each year in spring and autumn.

The new line features all Impossible Colour and Silver Shade film materials in their newest incarnations based on the latest findings and achievements in instant film development.

The colours of this season are based on warm tones creating dreamy images, with Colour Shade films producing true colours and Silver Shade films delivering classic black & white images.

For optimized consumption it proves beneficial to store COOL films in the fridge around 5-10°C /41-50°F. This guarantees and extends optimized performance and will help maintain the film's quality.

The COOL film line presents PX 70 Color Shade and PX 100 Silver Shade for Polaroid SX-70 camera models, PX 680 Color Shade and PX 600 Silver Shade for Polaroid 600 cameras. For Image, Spectra and 1200 Polaroid cameras PZ 680 Color Shade and PZ 600 Silver Shade films will become available April 26. Film packs (8 images per pack) will be priced at 20 Euros / $23.49.

Visit The Impossible Project for more information.