introduce the Pentax OptioS50. A truly easy-to-operate compact digital camera
with a 5.0-effective megapixel CCD, a 3X optical zoom lens and more.
Pentax incorporated various user-friendly features into the OptioS40 (launched
in March 2004), such as the handy mode dial and the help function that displays
the functions of control buttons on the LCD monitor. Such user-friendly benefits
are also features of the OptioS30, which was launched in June 2004. Both of
these models have been well received by our consumers as easy-to-understand,
easy-to-use compact digital cameras that are ideal for newcomers to digital
Now Pentax is about to launch the new OptioS50. Offering the satisfying imaging
capability of 5.0 effective megapixels and featuring a 1.8-inch LCD monitor,
it also offers the same comfortable ease of operation as the aforementioned
Equipped with the same handy mode dial, the OptioS50 allows even novice users
to select a desired mode out of the nine choices, with just a simple turn. And
taking ease of use a step even further for those who are new to digital photography,
the OptioS50 also has a useful help function that displays the functions of
Despite its highly portable, compact body, the OptioS50 additionally incorporates
a large, 1.8-inch LCD monitor for the easy viewing of images. The camera can
be operated by widely available AA batteries so the user never has to worry
about the power source, even when traveling overseas.
Other easy-to-use features include 13 shooting modes that users can choose
from to match the scene at hand and menu display enlargement function.
The OptioS50 is also PictBridge compatible, thereby allowing direct printing
when connected to compatible printers.
Although the OptioS50 is positioned as an entry model, it offers image quality
without compromise. It incorporates an smc Pentax lens that delivers crystal
clear images, a high-resolution CCD with 5.36 total megapixels, and a 12-bit
A/D converter that achieves smooth reproduction for gradations. Image quality
or this kind is something only a camera manufacturer with a history of excellence
1. Mode dial for quick mode selection
The OptioS50 features a mode dial the user can simply turn to select a desired
mode. Including six still image shooting modes, a movie mode, a voice recording
mode and a unique digital effect mode, the dial makes it easy for anyone to
get the very most out of the camera's wide-ranging capabilities.
2. Auto Select mode
A highly convenient feature for novice users is the Auto Select mode. Once selected
on the mode dial, the mode enables the OptioS50 to sense the shooting scene
at hand and automatically select the most appropriate from Portrait, Landscape
and Night scene modes. A press of the "?" button, on the other hand,
provides the photographer with access to the help function, which displays easy
explanations of each of the modes on the mode dial and the functions of the
buttons used in playback and shooting with the LCD monitor. Furthermore, a press
of the Menu button displays only the "image quality" menu, showing
recording size and image quality setting menus for easier operation.
3. A stylish, compact body with a large 1.8-inch LCD monitor, plus the convenience
of AA battery compatibility
Despite the incorporation of a large 1.8-inch LCD monitor, the OptioS50 has
been created with truly compact body dimensions of 89 (W) x 58.5 (H) x 26 (D)
mm. The secret behind this is Pentax's unique Sliding Lens System that houses
the lens concisely in the body. The large LCD monitor makes framing, focusing
and the checking of recorded images extremely easy and the OptioS50 also offers
further convenience through compatibility with widely available AA batteries.
Extraordinarily easy to use and extremely portable, the OptioS50 also has a
stylish design that incorporate an aluminum alloy with a hairline exterior effect.
This stunning look is also complemented by plated elements on the grip and the
area surrounding the lens.
4. Excellent image quality
With its smc Pentax lens the OptioS50 achieves clear images by suppressing ghost
and flare. With a CCD with a total of 5.36 megapixels, it employs a primary
color filter that delivers vivid colors and high-resolution images. In addition,
the OptioS50 is equipped with a 12-bit A/D converter that ensures smooth gradations
from dark to light areas, and a noise reduction function, which is helpful when
shooting with slow shutter speed.
5. 13 shooting modes to match diverse shooting situations
The OptioS50 is equipped with 13 shooting modes and all the user has to do is
select the mode that matches the shooting scene at hand. Even in situations
where exposure and white balance can be difficult, these handy modes allow the
user to achieve excellent results with ease. The three most frequently used
modes (Portrait, Landscape and Night scene) are selectable by turning the mode
dial. For the other 10 modes, all the user has to do is select Picture mode
on the mode dial, then select the one that matches the situation.
6. Menu display enlargement function
While displaying the menu, text information display can easily be enlarged for
easy reading by pressing the zoom lever toward the telephoto side.
7. Image playback on a TV
By connecting the OptioS50 to a TV via the standard AV cable, the user can enjoy
viewing recorded images or images with sound in a much more comfortable, convenient
manner. Furthermore, a remote control is also possible with optionally available
remote controller units.
Remote Control F: Image advance can be controlled.
Remote Control E: Image advance/rewind can be controlled.
The remote controls can not command playback of movies, still images with sound
or sound alone.
8. Digital filter for payback
The OptioS50 is equipped with a digital filter function that can be applied
to previously recorded images during playback. As a result, the user can enjoy
image filter treatment on the camera without the need to hook up to a PC. This
enjoyable function allows the user to turn recorded images into black/white
or sepia images or emphasize certain colors using other color filters. Furthermore,
the user can keep red, blue or green areas as they are while turning the rest
of the image into black and white. Furthermore, the user can reduce the number
of color gradations to make images look like illustrations.
9. Other features
(1) PictBridge compatibility
(2) SD memory card compatibility, approx. 11MB built-in memory
(3) USB mass storage class compatibility
(4) Standard image viewer, ACD See for Pentax software
(5) Function customization allows frequently used functions to be assigned to
four-way controller for short cut access.
(6) Optical viewfinder
(7) Up to 2.6X digital zoom
(8) Built-in auto flash
(9) World time function
(10) Super macro function (enables shooting as close as 6cm from the subject)
(11) DPOF, ExifPrint and PRINT Image MatchingIII compatibility
(12) Voice recording function