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Category: Digital SLRs
Product: Nikon D90
Price: £459.00

Nikon's new D90 takes you to the movies - No longer is a DSLR just for taking pictures as Nikon's D90 will let you film too.

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Nikon D90 Press Release:

Nikon today announces another great step forward in its mid-class DX-format DSLR range: the Nikon D90.

As the world's first DSLR with movie function, this remarkable camera offers truly cinematic results, stunning image quality and innovative high-performance features inherited from Nikon's new-generation DX-format flagship D300. The Nikon D90 will open new doors for photography enthusiasts of any level.

With 12.3Mp, the newly-designed DX-format CMOS image sensor and Nikon's proprietary EXPEED image processing concept, the D90 is a quality-guarantee. Advanced features such as Live View, Scene Recognition, Active D-Lighting, Picture Control and an ISO sensitivity range of 200-3200 (ISO 6400 equivalent on Hi1 and ISO 100 equivalent on Lo1), allows creativity in almost any setting. And to ensure all these features are easy to use, they are packed in an ergonomic body with an intuitive operational layout.

Toru Uematsu, Senior Manager Product Planning at Nikon Europe B.V says: "The Nikon D90's combines imaging technology inherited directly from our D300 and innovative features like Live View, D-Movie, Scene Recognition and Picture Control - once again confirming Nikon's leadership in cutting edge imaging technology. Add its innovative, high-performance features such as the CMOS image sensor, and the extremely wide ISO sensitivity range, we are convinced that this new camera will appeal to all passionate photographers looking for the next step in creativity.T"

Stunning image quality

The Nikon D90's EXPEED technology has been optimised to realise the high-quality, high-speed image processing capability for which Nikon's professional DSLRs are renowned. The D90 delivers images with extraordinary detail and expanded enlargement capacity, thanks to its improved DX-format CMOS image sensor and an effective 12.3Mp. The ISO sensitivity ranges from 200-3200 (ISO 6400 equivalent on Hi1 and ISO 100 equivalent on Lo1) providing low-noise images that are rich in detail and offer tonal gradation beyond expectation. It also enhances the performance of other powerful features such as Live View and the new Face Detection System. To address the issue of lost detail in high-contrast lighting situations, Active D-Lighting adjusts the contrast between images' light and dark areas by localising tone control as an image is captured. And for extra creativity, Picture Control allows you to customise the look and mood of your images by choosing from six settings, including new Portrait and Landscape modes.

Matt using the Nikon D90A helping hand

First introduced on Nikon's D3 and D300 flagship cameras, the Nikon D90's Scene Recognition System uses a 420 pixel RGB sensor to analyse scene and colour information of the subject being photographed. Based on these readings, the camera optimises its focus, exposure and white balance just before the shutter is released. The D90 also recognises human faces to render up to five faces with newfound sharpness and accuracy and more natural skin tones in your images. In the camera's 11-point AutoFocus mode, it uses the subject's colour information to maintain a sharp focus as the subject moves in the frame.

Once you've got the composition you want, the Nikon D90 incorporates image-editing functions that make it easy to enhance images within the camera. There are several new retouch options: ‘Distortion Control' adjusts lens aberration, ‘Straighten' corrects the inclination of the image, whilst ‘Fisheye' produces optical effects similar to that of a fisheye lens. There are also ample options for viewing and selecting the right shot, including 72-frame playback, calendar playback and histogram display for a magnified portion of the image.

Live and living

The Nikon D90 is the first mid-class DSLR to offer a movie function, allowing you to capture creative movie clips in motion JPEG at superb quality levels. Compared to the average camcorder, the far larger image sensor on the D90 offers higher image quality, a shallow depth of field and exceptional ISO performance while recording in low-light conditions. NIKKOR's wide range of lenses offers great variety from fisheye to wide-angle to super-telephoto, adding more scope for creativity and emotional impact to your movies. Movies can even be played on the camera with sound, thanks to its uniquely powerful speaker / microphone system.

The Nikon D90 has been designed with an eye-level pentaprism viewfinder, offering some 96% frame coverage. However, when looking through the viewfinder isn't practical, simply press the D90's Live View button and the 3in LCD with 170Ëš viewing angle and approx. 920k-dot LCD support your Live View shooting with three contrast-detect AF modes: Face Priority, Wide Area and Normal Area. When you're not sure which camera settings are appropriate, try the advanced scene modes like Active D-Lighting and Picture Control for beautiful, crisp images every time.

Nikon D90Get every shot

There are few things more annoying than a flat battery as you're about to capture that winning shot, so Nikon has made the D90's extremely efficient, allowing you to capture approximately 850 images on a single charge of the camera's battery. Accurate exposures rely on precise shutter release, so the D90's electronically timed shutter mechanism has been specifically engineered for long, accurate service and has undergone exhaustive 100,000 shutter-release cycle testing. For ever-ready shooting, the impressive 0.15-seconds start-up time, 65-millisecond shutter release time and its 4.5 fps means you won't lose that crucial shot. And with a thumbnail display of up to 72 images, Pictmotion slideshows with soundtrack, the option of image tagging through geotags with GPS, instant online upload to ‘my Picturetown' and HDMI-compatibility, sharing and organising your images has never been easier.

Nikon D90: Specification

  • Resolution: 12.3Mp
  • Sensor type: CMOS
  • Image size: 4288x2848
  • Sensor size: 23.6x15.8mm
  • Autofocus points: 11
  • Crop factor: 1.5x
  • Lens mount: DX AF, Type G and D AF Nikkor full compatibility
  • Metering system: TTL using 420px RGB sensor
  • Drive: 4.5fps
  • Sensitivity: True ISO200-3200 (ISO100 & ISO6400 equivalents)
  • Screen size: 3in
  • Card format: SD/SDHC
  • Battery model: EN-EL3
  • Weight: 620g
  • Size: 132x103x77mm
  • Autofocus system: Multi CAM 1000 with TTL phase detection
  • Screen resolution: 920,000 dot (307,000px)
  • File formats: JPEG/RAW
  • Connectivity: USB 2.0
  • Flash type: Built in
  • Flash metering: i-TTL
  • Flash sync speed: 1/200sec
  • Image stabilisation: No, lens based
  • Integrated cleaning: Yes
  • Live view: Yes
  • Shutter speed: 30 - 1/4000sec
  • Viewfinder coverage: 96%
  • Movie mode: Yes

RRP:

D90 body only: £699.99 / €959.00

D90 18-105mm F/3.5-5.6G ED VR: £849.99 / €1164.00

Sales start date: September 2008

GP-1: TBC



Buy Now

Nikon

Web: www.iamnikon.co.uk
Tel: 020 8541 4440

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