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The Macallan Launch Third Masters Competition - The Macallan whisky have launched their third masters of photography competition.
Single malt whisky makers The Macallan have announced their third photography competition in the Masters of Photography series is now open for entries. Called "the Last Word", the competition invites photographers to upload a portrait they have taken accompanied with one word that captures the mood of the photo.
Each week a photograph will be chosen as "The Last Word of the Week" and will become Macallan's facebook photograph for that week. Prizes will be awarded monthly leading up to a final selection of winners chosen be esteemed judges from the National Photographic Society. Monthly prizes include the "making of" book detailing the collaboration between Annie Leibovitz and The Macallan and a pewter hip flask encased in leather. One lucky overall winner will receive a photography themed visit to the home of The Macallan.
This is the second year that The Macallan has run a photography Master Class celebrating its Masters of Photography series. Last year’s competition, which received over 7,000 entries and nearly 100,000 votes, was judged by the 2nd Master of Photography, Albert Watson.
The Macallan Masters of Photography series features exclusive collaborations, conjoining the art of whisky making with the artist’s interpretation of the world of The Macallan. This year, Annie Leibovitz has interpreted the four single cask variants released for the first time and has created four powerful images, using Scottish actor Kevin McKidd as her leading man. Leibovitz captures the brilliance of a moment where everything comes together, showcasing the stature of whisky as an icon of taste and masculinity and confirming The Macallan as ‘The Last Word’ in luxury.
To enter the competition and for more information, visit The Masters of Photography website.