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Ulead update their packaging and website

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Category: Other Software

Ulead update their packaging and website - Ulead have announced that they have revamped their packaging and Web site with a consumer-friendly look to appeal to new digital media technology consumers.

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Ulead have announced that it has revamped its packaging and Web site with a consumer-friendly look to appeal to new digital media technology consumers. As prices for digital cameras, digital camcorders, and DVD players come down, millions of consumers are expected to use digital media technologies in their day-to-day lives. As these consumers come to rely on digital media, they will be looking for easy-to-use digital media software to personalize and share their images and videos. To effectively address this market, Ulead has redesigned its product packaging and Web site with an approachable, non-technical look to attract customers who are exploring the benefits of digital media for the first time.

Analysts predict that the use of digital media technology, from digital cameras to DVD players, will increase significantly over the next few years. Worldwide demand for digital camcorders is expected to grow from 8.1 million in 2001 to 12.8 million in 2004. At the same time, worldwide demand for digital cameras is expected to grow 300% from 17.7 million in 2001 to 53.9 million in 2006. And as the fastest growing consumer electronics product in history, DVD player sales will reach new heights with worldwide shipments expected to increase approximately three-fold from 15 million in 2000 to over 60 million in 2004.*

Ulead PhotoImpact 8Ulead will implement the new packaging with the launch of PhotoImpact 8, the latest version of their award-winning image editing software which ePHOTOzine is currently reviewing. PhotoImpact 8 will be available, at a Recommended Retail Price of 89, in retail from October 1st and from the Ulead online store, www.ulead.co.uk, from September 25th. The new corporate packaging will gradually replace Ulead's existing yellow boxes as new products and product versions are introduced.

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