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Wacom Europe to realign communications strategy

Wacom Europe to realign communications strategy - 

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Category : Industry News
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Wacom, the leading manufacturer of graphics tablets, is to concentrate on a new communications strategy for the forthcoming year, to be launched in spring 2002.

Within the framework of the newly aligned communications, Wacom will concentrate on forming strategic relationships and working in conjunction with industrial partners. The objective is to establish theme-specific and end-user focused events such as road shows; increase customer contact; build on the opportunities of working with graphic tablets within different applications; and to demonstrate concrete solutions in the software and hardware arenas.

The new strategy also includes extending the network of distributors and dealers across Europe. Wacom also plans to participate in company sponsored trade fairs and hold its own distribution and dealer events.

As a result of both the new corporate strategy and the changed exhibition concept for CeBIT 2002, Wacom will not be exhibiting at CeBIT 2002 (13.03.-20.03.2002) in Hannover.

Further information on Wacom Europe can be found on the Web at: http://www.wacom-europe.com

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