The World Photography Organisation has teamed up with Hotel Indigo to develop a nationwide student programme to recognise and reward the next genertaion of UK based photographers.
Eight Hotel Indigo properties have been paired with local universities taking part in the WPO Student Focus programme to create unique photography projects inspired by the hotels’ surroundings; the results will be exhibited across the UK.
This summer, art students at universities local to eight Hotel Indigo properties across the UK will be provided with the Neighbourhood Story of each hotel to explore. Selected students are briefed to shoot a project inspired by the hotel that reflects the property in the context of its local neighbourhood.
The students work is in turn judged by a prestigious panel of WPO aficionados, including Anne Bourgeois-Vignon, the acclaimed Senior Commissioning Editor at Nowness Magazine and Tom Rowntree, Vice President Brand Management Upscale & Luxury Brands, Europe from IHG. The selected winner, announced on 26 November 2013, will be rewarded with a paid commission to shoot the Neighbourhood Story for the newest Hotel Indigo to open in Europe in 2014.
Scott Gray, Managing Director, WPO said: "Nurturing emerging photographic talent is at the heart of the World Photography Organisation. We are therefore delighted to partner with IHG and Hotel Indigo who share our outlook and together offer this amazing opportunity to our student community. The prize of being commissioned to shoot the newest Indigo hotel could well be the first step for the student winner to becoming a professional photographer and we look forward to seeing the resulting images."
For more infoamtion, visit the World Photography Organisation website