X-Rite ColorChecker Passport

Press Release:

Europe's leading independent colour management and digital imaging specialist, Colour Confidence, has today announced the availability of X-Rite’s new ColorChecker Passport' This major new product launch, offers the first standalone camera DNG profiling and RAW workflow solution, making it a must have for any serious digital photographer. The ColorChecker Passport is available now at the launch price of £68.70, through the extensive Confident Reseller network or direct from Colour Confidence.

The new ColorChecker Passport is X-Rite's key new product for 2009 and boasts numerous functions and features, including:

• First affordable all-in-one camera DNG profiling solution
• Users can instantly reference, control and enhance images throughout the entire RAW workflow
• A set of three indispensible photographic targets
• Standalone camera calibration software
• Compact, convenient and supplied in a protective plastic case

“The new ColorChecker Passport will provide photographers with a new level of control over the capture stage of their digital workflow," Comments Geoffrey Clements, Managing Director Colour Confidence "Many digital photographers now calibrate their own monitor displays and printers, so the ColorChecker Passport is a tremendous breakthrough as it allows the accurate control of colour throughout the entire RAW workflow and we are delighted to bring this brand new product to market."

ColorChecker Passport allows digital photographers to achieve colour exactly as they want it, no matter what the lighting conditions, in three simple steps:

• Capture a test image with the appropriate target in situ
• Convert your image into a universal Adobe DNG file
• Create your perfect profile and export to any RAW file editor for single or batch processing

ColorChecker Passport is the definitive solution for instantly referencing, controlling and enhancing images throughout the entire RAW workflow, is simple to use and totally portable in a pocket sized, plastic case.

A free ColorChecker Passport interactive training video will also be made available through the X-Rite website. By registering online Passport owners will receive an email link which provides access to the training video. Key chapters include an introduction to profiling, white balance basics, camera profiles, exposure verification and correction.