The creation of this portfolio was one of the first priorities for the
company’s new Imaging and Media group. The new portfolio
enables X-Rite to offer customers best-in-class solutions built on
leading edge technology, delivering improved measurement consistency
for accurate color communication throughout the creative workflow and
the digital supply chain. In addition, by better leveraging its
substantial investment in research and development, the company can
accelerate innovation so it can continue to deliver solutions that
break new ground in terms of functionality, ease-of-use, and
An integration task force comprised of X-Rite and GretagMacbeth
employees addressed products from the two former companies that
featured similar functionality and performance. Decisions were made
based on a number of factors including product performance, existing
installation base, underlying technology platforms, customer
partnerships, inter-instrument correlation and related conversion
risks. A presentation detailing the product integration strategy for
all markets is available at www.xrite.com/productintegration.aspx .
“By integrating the portfolios of the two companies
prior to acquisition, we believe we can ultimately improve accurate
color communication between creatives working in a collaborative
environment – an issue that we believe is the next horizon in
color management for photographers and designers alike who want to
ensure that specific colors within their photos and designs remain true
throughout the production process,
” explains Dr.
Iris Mangelschots, vice president of Imaging and Media at X-Rite.
“In addition, by establishing technology platforms
that can serve as the building blocks for the future, we can accelerate
innovation and increase the value we deliver to our customers.
About the roadmap
X-Rite’s new product portfolio for digital photography
includes display solutions, semi-automated color management solutions,
automated profiling devices, profiling software and ColorChecker
charts. The former GIA Global Services group of GretagMacbeth, now
known as X-Rite Color Services will play an integral role in providing
seminars, training and support for the new portfolio.
In the area of hardware, the company has established the Eye-One
technology as the platform for color measurement devices moving forward
to enable accurate communication of color through the entire production
process – from design and photography to prepress and
production. With its large installed base and support from the leading
printer, monitor and digital imaging software manufacturers, the
Eye-One has established itself as the defacto standard in the market
over the last several years. This technology can also be found in the
Eye-One iSis automated chart reader, as well as in several embedded
instruments the company is delivering to its OEM customers. The former
X-Rite and GretagMacbeth both had excellent color management software
technology and the company will continue to leverage both of these
technologies in the future.
X-Rite’s new product portfolio for the digital photography
market is as follows:
Display Solutions. Leading technology designed to provide precise color
to the monitor.
- huey: The first low-cost monitor color
correction tool for digital photo enthusiasts that automatically
adjusts the color of the monitor and adapts for changing room lighting.
- Eye-One Display LT: Professional color
monitor calibration for the cost-conscious creative professional and
discerning digital imaging enthusiast.
- Eye-One Display 2: Advanced monitor
profiling for professionals who want maximum functionality and control
over the monitor color quality. Workgroup Match ensures the most
accurate match from monitor to monitor, while Ambient Match provides
accurate match to viewing booths.
Semi-Automated Color Management Solutions. Designed to provide
consistent color from monitors, scanners, digital projectors and
cameras to both RGB and CMYK printers, these solutions provide
exceptional price/performance in a variety of hardware/software
bundles, tailored to the workflow and budget of the end-user.
- Eye-One Design: Entry level solution for
designers that enables accurate soft-proofing so there are no color
- Eye-One Photo/SG: Provides a complete
solution for digital photographers that ensures accurate and
predictable color for monitors, digital cameras and digital RGB
- Eye-One Proof: Provides accurate and
predictable color for monitors, scanners and CMYK printers.
- Eye-One XT: A complete package for
profiling monitors, scanners, digital cameras and digital projectors as
well as RGB and CMYK printers.
Automated Profiling Devices provide accuracy in chart
reading. Designed for high production environments that need
to profile a lot of printers, these devices deliver high productivity
and hands-free, error free results.
- Eye-One iO: Fast, versatile,
automatic scan table that can be added to any Eye-One Pro
spectrophotometer for accurate test chart reading on various substrates
up to 10 mm, including polybag, fine art rag, photo, corrugated,
ceramic and textile.
- DTP70 / 41: Dedicated chart reader that
can automatically scan charts with thicknesses between 0.08 mm and 0.36
mm, as e.g Inkjet paper, photo paper, copier paper.
Profiling Software. Customer preference clearly demonstrated a value
and demand for both the MonacoPROFILER and ProfileMaker. Both
software solutions will continue to be supported by
X-Rite. X-Rite will be offering attractively bundled packages
that include both MonacoPROFILER and ProfileMaker.
As of Dec. 1, 2006, Optix and Pulse will be retired from the X-Rite
product family. “The new product portfolio provides
comprehensive workflow support to the digital photography industry,
Mangelschots says. “Nevertheless, we will continue
to support Optix and Pulse for seven years or until the hardware
becomes obsolete. In addition, we are committed to providing upgrade
paths for these customers as we introduce new solutions in the future