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Zeiss Names New E-Mount Lenses 'Touit' - Carl Zeiss has named its new range of E-mount lenses 'Touit'.
Zeiss has announced that it will name its latest range of E-Mount lenses 'Touit'.
Zeiss explained on their blog: "We decided to derive the future names of the lenses from the Latin names of birds. That fits well, as birds usually have excellent eyesight and can take unusual perspectives. Birds are also diverse and lively animals. Furthermore, the Latin names all have an attractive sound and are common in many languages and cultures."
Two Touit lenses, the 12mm f/2.8 and the 32mm f/1.8, will be available to preorder from 7 May 2013.
For more information, visit the Carl Zeiss website.