Zeiss has announced that it is to launch a new high end SLR family of lenses soon.
The new high end lenses have been in the pipeline for three years now, and Zeiss has said that it set out to 'create the best lens on the market'.
Zeiss says it recognised early on that the new, more powerful sensors in modern cameras would soon require new, more powerful lenses to use with them, and this is what they want to achieve with the new lens family.
The lenses were first shown as prototypes at Photokina 2012, where Zeiss say they recieved an 'overwhelmingly positive' result.
The first of the new lenses, a 55mm f/1.4, is set to be introduced to the market in Autumn 2013. For more information on the new lenses, take a look at Zeiss' blog