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Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More is an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work.
Lara White is a recognised figure in photography business education, having been a professional photographer for several years before turning her attention to helping other photographers master the business side of the job.
The book starts right at the beginning, with a chapter on turning your hobby into a photography business. Lara offers a frank and honest view about the pros and cons of being a professional photographer, allowing you to decide for yourself whether the lifestyle would be suited to you or not.
Throughout the book there are handy green boxes with added snippets, and sometimes more information to help you out along the way. The design is well thought out, and the reader is gradually led into the realms of making a working business out of your photography.
With a whole chapter on pricing and packages, along with a large section on business secrets of the trade, this book will prove extremely useful to any business novice who'd like to take their earning from photography to the next level. With comprehensive information on growing your business and marketing strategies, there's bound to be something helpful for every beginning photography business here.