Join ePHOTOzine, the friendliest photography community.
Upload photos, chat with photographers, win prizes and much more for free!
Co authored by Eric Enge, Stephan Spencer, Jessie Stricchiola and Rand Fishkin, the Art of SEO is a thick 688 page book packed with expert advice on optimising your web site so that it ranks high.
SEO is a complex process and these four experts take the reader through all aspects from the basics including keywording and link building through to more complex strategies, social media, long tail SEO etc. The book goes into great detail with links to further research and tools to help you develop and monitor SEO techniques.
For photographers who've built their own web site and want to get ahead this book is invaluable. It will also help those who're struggling to understand the benefits of social media as a tool. And provides guides on how to track the results so you can see what benefits are being made.
Despite the complex subject the book is written in an easy to follow language so you shouldn't get lost in the pages.