Pentax UK Limited

The Pentax brand has continued to enjoy a reputation for excellent technological innovation and product quality since its introduction in 1957. Pentax was the world's first manufacturer to provide instant-return mirror, spot metering, TTL metering, aperture priority auto exposure and autofocus in 35mm SLRs. It was also the first company to produce an autofocus medium-format SLR.

The brand's core values are built on its optical expertise and seeing is at the very heart of its products. Pentax strive to understand the needs of its customers, by developing products that are technologically advanced, but more importantly easy to use whatever the situation.

Over the years the brand has continued to build on its optical heritage diversifying into new areas including film and digital cameras, interchangeable lenses, binoculars, spectacle lenses, surveying and medical equipment, closed-circuit television lenses, information technology products and a wide range of specialty lenses and accessories.

Pentax have a wide variety of cameras, lenses, flashes and photo accessories that cover the most popular photo formats including: Digital (SLR and compacts) 67 and 645. Its range of digital cameras offer the same innovative technology, coupled with style and design to make it easier for the user to take great photographs.

Originality and innovation remain at the core of Pentax, making it one of the most prominent brands in the world.

Visit www.pentax.co.uk to learn more