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I found Kasperky do the same. £39 on line for 3 computer licence to EMAIL me the new Key Code, £19 to get the same in a box with a free smartphone licence thrown in.
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We have malware and add ware.....I propose a new name for the likes of Norton, McAfee, Kaspersky et al CONWARE.....
Quote: To answer the original question: because many companies a) assume that people are daft enough not to shop around and will just pay up, and b) offer new customers incentives to "sign up", but screw existing members.
Two other examples:
RAC wanted nearly £300 for my membership - for 3 years I phoned them up and said "I'm going to cancel and then join again" and got it down to about £70. I eventually left because I got a new car with free AA membership. I renewed my AA membership for a "starter" offer of £55. Next year it will go up, I will rejoin the RAC.
Years ago, I was with Vodaphone and they offered me an upgrade - the phone I wanted would cost me an additional £300 (a Nokia 6600). I spoke to them to try and get it cheaper, but no luck. So, I moved to O2, got exactly the same deal, but they threw in the 6600 for free. When I cancelled my Vodaphone contract, they asked me why and I explained. The response was "If we had known you were planning to leave, we would have given you the phone for free".
And who pays for htose 'free' phones?
Yep, the mugs who pay full price so driving costs up sleading to people leaving and the need for 'free' offers so keep them in the net. Such is the craziness of marketing.
For FREE AV look at avast as Chris says above or
Microsoft Security essentials - windows.microsoft.com/mse
Or AVG from Grisoft - http://free.avg.com/gb-en/free-antivirus-download
Both these two i've trusted for a few years now.
Norton eventually messed up my incoming mail so much I had to re-install Windows..
Kaspersky worked better, but spent much time reminding me my virus signatures were out of date (with only a one day space between computer usage.)
Then when the licence renewal notice came in I questioned the whole issue.
To agree with Jack, I've now had Microsoft Security Essentials on 2 laptops and 2 PC's for a couple of years. Free, works completely unobtrusively in the background - what a refreshing difference....
like the car recovery (insurance company) green flag and my ex travel insurance co.
every year we cancelled the old one had a new one! from a new company no change
BUT BIG savings
it's called in the marketing game "user inertia" or it's easy for the customer to do little sad eh?
they would rather fight for a new customer than keep a loyal one! sadly SICK EH?
& goes against natural/real salesmanship!
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