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Can anyone advise me on what is the industry standard for a daily and hourly rate on a freelance basis. Just had a email back to say I have nice work from a design agency down the road and thay want to start to use me and keep me on record.
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£20 / hour plus expenses
£350 / day + exp
lol at the price difference there ! as you can see their aint no answer to that one apart from how you value your own work vs will they pay that much ?
Quote: £20 / hour plus expenses
Seems very cheap to me...
I hate that "what's your day rate" question...
Prefer to quote on number of pics needed...
£X for 20 shots... etc.
Then when they say
"ooh - we've only got £X/2" you just say "well that's enough for 10 shots"
If it is £350 on-site cost, by the time you have processed the photos it would be not much more than £20 per hour overall.
Quote: Daily or Hourly Rate?
Whatever you think you can get away with.......Or whatever you think your worth, Then again it depends on your needs, If photography is you sole income or not, If its your bread and butter, You have to factor every business running cost into a pricing menu, If your just doing it as a paid favour, Or a laugh, Because you have a 9 - 5 income from something else, Then the pricing thing becomes less of a real world problem.....!!!!
There's no simple answer to this question because it's like asking the going price for a red car. A new Ferrari will cost more than a 15 year old Proton and there's a similar range in photography.
There are plenty of books and magazine articles that deal with this question. The OP needs to understand the reasons as well as hear the answer. Many part-timers and newbies charge less than what would be full cost recovery for an established professional.
A large studio has specialist staff and facilities that minimize the time needed to do a job. The one snapper and his/her dog business might have a lower hourly rate but would take considerably longer to get the shots.
You can charge by the hour, by the day or at a fixed rate for the job. In my (non-photographic) experience clients like to get fixed rates because they know in advance how much money is going out and this makes their budgeting department very happy (predictable cashflow). But if you take this course make sure it is fully understand what your remit is: for example "8hours on site, 2h meet with client to agree 10 best photos and process those photos" - if it takes you 1h to process the photos you win, if it takes you 20h you lose. Of course your cost is defined by your chosen hourly rate anyway but the final bill is not dependent on how much work you actually do.
I was once asked to send a purchase order for a 4 hour exhibition launch (with celeb guest) for £850 because, 'that's what we pay photographers' (their standard day rate).
In answer to the OP's question, anywhere between £350 and £1000 depending on your location and the type of job/client.
Just for interest and to add context, I remember chatting with an architectural photographer who told me he charged £350 a day....that conversation took place in 1993.
I've found a nice way of looking it at it is to charge slightly more than whatever you're comfortable with and then increase your prices twice a year by around 10% or more. That will encourage you to gradually improve your sales skills and photography every 6 months while your rate / salary gradually goes up too.
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