Editorial Fashion Shoot w/lighting diagrams

Zeroplusplus

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23 Aug 2010 - 7:54 PM

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Last Monday we shot for a local designer, her Spring 2011 collection. Below are 3 images and the lighting diagrams.





We post a bit of info from our commercial shoots, fashion, portrait or product images on our lighting blog. And sometimes just images we shoot for portfolio use.

Tim and I use simple and inexpensive lighting techniques for all our work.

Enjoy,
Thorsten

Zeroplusplus

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23 Aug 2010 - 8:59 PM

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Now worries Mike. These are the editorial images, and allow for creative interpretation. Not every image has to have the "auto balance" PS button applied. Looking at a few London fashion magazines you will see all kinds of different contrast settings, from very low to very high.

The lookbook or catalog images we shot are different and for good reason, they need to show the wardrobe and detail. Different image styles for different uses.

Appreciate the comment

Cheers,
Thorsten

cameracat (e2 Member)

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23 Aug 2010 - 9:37 PM

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Hi Thorsten, Welcome to ePHOTOzine......

Thanks for the lighting tips....!!!

Cheers

Vince

Pete (ePHOTOzine Staff)

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23 Aug 2010 - 9:50 PM

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Hi Thorsten, thanks for joining and, more importantly, sharing these images and the useful diagrams. Many of the members will find this very helpful data. Something a bit different and much appreciated. I hope you find time to upload to the gallery too and build a profile

arhb

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23 Aug 2010 - 10:09 PM

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Hi Thorsten, I've been wondering for a while now, exactly what 'editorial' meant, in the photographic sense, so thankyou for giving me some great examples of editorial fashion.
Good of you also to tweak them and make them epz friendly - I enjoyed a brief look at your website, and look forward to seeing more of your work.

Zeroplusplus

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23 Aug 2010 - 10:34 PM

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That is a loaded question and your going to find many different answers. Essentially it is a story or common theme to the images, such as what we see in a British Vogue, etc. 6-8 page layout.

Can be shot on location or in a studio on white, etc. Joshua Jordan shoots a great deal of editorial fashion. It is fun and allows the photographer and crew to be very creative. Pay isn't great but the exposure is enormous and often leads to the $$$$$ ad campaigns, it is paid portfolio work with great models and crew.

Wiki says this

and others say this

Will add more commercial shoots/diagrams on the blog, I try to add 1-2 per week. Still have 8 unpublished shoots that need to be posted....and 3 more shoots before the end of the month. Good to be busy.

.....T

BigRick

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23 Aug 2010 - 10:54 PM

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nice shots.... but couldnt tell if they were for the models, for the clothes, or for the furniture.... obviously put into the context of the magazine etc they are for then that become more obvious.

Welcome to the site, and nice of you to spend the time detailing your shoot.

Zeroplusplus

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23 Aug 2010 - 11:27 PM

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Rick - hehe, the images are for the designer, her show at NYC Fashion Week next month, her website, and magazine.

Pete - I like to do location scouting myself. I take a camera with me and shoot from the same angles as if the model were there. Sometimes a location looks great at eye level, but once I see it on the screen it just doesn't look so great

Haven't had a problem finding locations yet. We can use color or even an opposite theme of the wardrobe. Right now we are looking for a location for the 30th shoot, very modern clothing. At first we were going to shoot at a Frank Gehry designed building, but we could also shoot at a very elaborate Japanese garden, really depends on how we tie the story together.

My first rule of photography, break the rules as long as you know what they are. I haven't used a softbox for people photography in 25 years, why, because I don't want to limit myself to just 10% of the available lighting modifiers.

....T