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Sometimes its a case of subject matter, Some things just look nicer on one or the other, So yes " Genre " is a good point.
Next might be how it will be dispayed, Framed with ordinary glass or the less reflective type.
Lastly personal " Taste " .....LOL...
There are those who have taste, Then there is thems that do not, Essex is not famous for it....![]()
Lustre /Matte if framing behind glass for me personally.
Gloss for most other things.
I would get sample prints done of the same subject on different papers, and different subject on different papers and make your own decision.
I think its all a personal thing really.
I think it's very personal - recently I've had both produced by a photo lab for camera club competitions. The first ones I had were gloss - they looked wonderful, but are prone to fingerprints and other marks, so the next time I had lustre done. I do prefer the gloss finish for this purpose as they seem to "shine out" more. But I agree with Gareth - it's personal preference, I guess.
As Cameracat said and OP suspected, it depends very much upon the image. Choosing the paper to use is very much part of the whole photographing/post-processing sequence that leads up to the finished print.
I tend to use cheap glossy paper for "hard-proofing" images but never, ever use it for final prints. If I did eventually want to produce a print that I thought would be enhanced by glossy paper, I would have to go out and buy a packet of decent quality stuff. Meantime, I tend to choose from a number of matt and pearl finishes depending upon subject and treatment.
However, I would hesitate to generalise by suggesting that a particular genre will always be enhanced by a particular paper surface.
The other paper "quality" that is important when deciding which stock to print on is the warmness or coolness of the paper. Remember that (in most home-based printers) there is no white ink - so the whites in the image depend upon the tone of the paper.
Quote: As Cameracat said and OP suspected, it depends very much upon the image.
Agree 100%
That said, I too have a preference for a 'Lustre' finish - especially where faces/groups are concerned but...
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I much prefer lustre/pearl/semi-gloss over gloss. Less reflections, less visible finger prints and I just generally prefer the very slightly stippled finish to the paper.
Gloss may well suit subjects containing a lot of metal, glass, etc.
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