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Hasselblad announces partnership with Sony in a bid to expand and develop its product portfolio


randomrubble 10 3.0k 12 United Kingdom
18 Sep 2012 10:21PM
Another utterly misguided attempt to cash in on the brand, my gut feeling is that this shows we are at the beginning of the end for Hasselblad.

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thewilliam 6 4.7k
18 Sep 2012 11:04PM
The H series cameras use Kodak made sensors so I can understand why Hasselblad is looking at a new partner, especially one that makes sensors. Sony sensors that go into the high-end Nikon bodies as well as their own brand.
Carabosse e2
11 39.5k 269 England
18 Sep 2012 11:19PM
Sony also makes the sensors in the most recent Olympus models. They'll probably end up putting their sensors in Canons, the way things are going. Lol! Wink
19 Sep 2012 12:00AM
did they steal that red triangle from nikon.
man it's one fug-ugly camera...
redsnappa 12 1.9k United Kingdom
22 Sep 2012 7:51PM
Sony are desperate and losiing money hand over fist.
Sony were late to introduce their own models during the introduction of digital cameras
Sony were late to introdusce their own models during the introduction of Android 'phones
Sony were late to introduce their own models during the introduction of tablets devices.

Now Sony are looking to the past in partnering with Hasselblad, good luck Sony.
Paul Morgan e2
13 15.7k 6 England
22 Sep 2012 7:54PM

Quote:Sony are desperate and losiing money hand over fist


Hardly, the news is there about to invest billions in Olympus.

http://www.bloomberg.com/news/2012-06-22/sony-in-final-stages-of-talks-to-invest-in-olympus-nikkei-says.html
Leif 9 722
22 Sep 2012 9:40PM
The new 'Hasselblad' camera is vile, and in appalling bad taste. I guess it'll sell in huge numbers to Russian billionaires etc. then. Smile


Quote:Sony are desperate and losiing money hand over fist.
Sony were late to introduce their own models during the introduction of digital cameras
Sony were late to introdusce their own models during the introduction of Android 'phones
Sony were late to introduce their own models during the introduction of tablets devices.

Now Sony are looking to the past in partnering with Hasselblad, good luck Sony.



Sony supply the sensors in most Nikon cameras, where most is interpreted in terms of numbers sold. The Sony mirrorless cameras such as the X100 are extremely well regarded.
mdpontin 10 6.0k Scotland
22 Sep 2012 10:05PM
Interesting times. Smile





Oh and somebody give that Hasselblad thing a decent burial, please! (Another hideous example here)
Steppenwolf 3 971
23 Sep 2012 8:35AM
It'll be very interesting to see if Hasselblad design an A-mount DSLR or if it'll be an SLT.

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