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Is 3D photography the next step now?


It surely is a novelty product, but at least here in the US there is a niche for this in both the souvenir/attraction market and in private events (Bar/Bat Mitzvahs, for instance). When booking these types of jobs, sometimes the ability to offer something your competitors don't is just enough to get the gig. A lot of times we will create branded samples and send them via mail, with lenticular lens attached. Even if the client doesn't choose 3D, you've managed to set yourself apart in some respect.

It is true that the 3D isn't always spectacular. The "cardboard cutout" effect is the result of interlacing independent object layers. You can get a better effect by creating multiple levels of depth for a single object. You can also enhance the illusion by using the natural geometry of how objects appear in the focal plane to build your layers. There's a bit of a learning curve, but you can get some fun results. We usually build our 3D backgrounds (or overlays) and use them with green screen photos. The subject appears in the foreground by default since they are not processed as a 3D layer.

We are working on a lenticular solution now to convert 2D images to 3D automatically. Sounds unlikely, but it is indeed possible.

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