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Marketing Advice.


Nigeyboy e2
6 537 United Kingdom
23 Sep 2008 11:47AM
Hi all

I have recently set up a Clikpic site (www.wilshere-ballardphotography.co.uk), and need some advise from longer term users of similar sites. I am trying to sell a few images through the site. I know . . . "don't give up your day job", and that is really not my plan!! Basically I want it to earn a bit of wedge, to fund some kit upgrades I am looking in to. I have already sold a few prints, enough to re-coup the 47.00 I paid for the site and domain name.

The question is - how do I get 'my name' out there? What sort of marketing has worked for you? I don't want to spend a fortune as that kind of defeats the object of what I am trying to do!! Anything you can throw into the arena would be appreciated!!

(any feed back on the site would also be appreciated - still tweeking it!!)

Thanks all, in advance

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23 Sep 2008 2:03PM
Someone will doubtless be along shortly who can fill you in on the finer points of search engine optimisation, but here are a few other pointers.

I have business cards that are in the same style as my website, and hand them out whenever possible. I also use my website address as part of the signature on my emails. in fact I get it out there as much as possible.

Linking to other sites seems to be debatable - there are some who swear that it is a good thing, others that it has no effect on your ratings.

Link to Google Analytics (you can do that really easily through Clikpic) and use the results to analyse which pages draw the most traffic, and also which keywords are used to find your site.

There are a couple of typos that need correcting. Background - i should be in capitals; there should be a , after 'shutter speed' and a . after 400D. Also you should remove 'Use this section to add links to other sites. This section is optional. ' from the links page.

Sheila
Chris_H e2
11 1.5k 1
23 Sep 2008 4:50PM
Hi Nigel,

Just had a look at your site and you have lots of nice images of locations that I know quite well.

I think Shelia offered good advice really, all I would add is simply to tell everyone you know about your site, word of mouth is a powerful tool. It takes time but you may also find you get lots of orders come from past clients or friends and family of someone who has purchased one of your images.

All The Best
Chris
It should read Information' about me and my work' not myself and my work.
Nigeyboy e2
6 537 United Kingdom
23 Sep 2008 9:45PM
Thanks all - I have amended my site with your corrections!! Thanks again.

I am telling anyone who will listen about my site, and adding my link to my e-mail sig, so we will see.
chasney e2
11 138 United Kingdom
24 Sep 2008 10:55AM
Some good constructive feedback there Nigel, like your images.
Personally I think introductory text should be kept a minimum, although I can see there's lots you want to say and quite right too but I don't think it has to be all on the website so viewers concentrate on your images - 'less is more'.

Also, why not pick out one key image and use it on your stationery -builds your 'brand'.

Talking of images, one of you would be good to personalise the site.

HTH
C
24 Sep 2008 12:19PM
Your first page is your selling page and I've read it helps if your keywords are also prominent as text in the copy, that you have a contact number or link to the contact page and don't forget to tag your photos too! It may look at lot but it's not for the viewer it's for the search bots. You're competing with older websites that usually rank higher in searches so any quick tips can get you off that bottom rung faster. Smile
Nigeyboy e2
6 537 United Kingdom
24 Sep 2008 8:42PM
Brilliant - thanks again all. Good advise that i can get onto straigt away. Will let you all know if i make any more sales!!

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