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Nikon's newest ad a true disaster

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Pixel_Alchemist

so all the rage and I mean that in all senses of the word is Nikon's newest PR blunder first seen over on their face Book page. and reads as follows

"Nikon
A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures! "

Personally I found this really insulting from Nikon, and if I had seent his before I brought Nikon, I would have brought another brand. So many photographers, are outraged. One look at Nikon Facebook stream and you can see the insult Nikon has caused photographers Nikon owners and non oweners alike

The real point of the Hum dingier PR blunder of an Ad was this ?

" Do any of our facebook fans use any of the NIKKOR lenses? Which is your favorite and what types of situations do you use it for? "

however the only talk of lens is people now apparently wanting to sell their Nikon gear lens and all. and Buy new from the other team

so what are your thoughts on this,and your thoughts on your lens

Link: https://www.facebook.com/nikon/posts/10150316773294620

Last Modified By Moderator Team at 29 Sep 2011 - 8:49 AM
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Overread
Overread  63746 forum posts England18 Constructive Critique Points
29 Sep 2011 - 1:53 AM

I think its a lot of steam over nothing to be honest.

Everyone knows that camera manufacturers are always pushing the newest and latest lenses, bodies, accessories at us in the aim of "getting better" its nothing new. Heck is the same each time we get a new Photoshop release - more adverts showing how wonderful and streamlined and how it takes drab shots and turns them into amazing final works.


In the end I doubt anyone will sell their gear over this, its just mostly an excuse to rage against Nikon because they've not released a new DSLR as yet Tongue

StrayCat
StrayCat e2 Member 1014682 forum postsStrayCat vcard Canada2 Constructive Critique Points
29 Sep 2011 - 3:35 AM

I have nothing to do with Facebook, so can't comment.

Pixel_Alchemist

Hi Overread and Stray Cat.
thanks both for your feed back.

Overread, by new DSLR do you mean any after the D5100 ? which is the one I brought and I love it. I will still continue to buy Nikon lens for my camera. as after all. its me (us photographers) that take the pictures, the camera is the tool by which they are recorded Grin

miked70
miked70  5225 forum posts South Africa3 Constructive Critique Points
29 Sep 2011 - 7:24 AM

to me i read it this way you have a d40/50 and some silly kit type lens and you upgrade to d3 and a 24-70 f2.8 your shots are going to be better but not take better shots that is still you or go for a H4 and get even better shots.

lobsterboy
lobsterboy Site Moderator 1014128 forum postslobsterboy vcard United Kingdom13 Constructive Critique Points
29 Sep 2011 - 8:47 AM


Quote: think its a lot of steam over nothing to be honest.

Me too. i wonder how many off those togs saying "it's the tog not the gear" have the best kit they can afford Wink

keith selmes
29 Sep 2011 - 9:02 AM


Quote: A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures

True enough. You can't do better than your equipment can. But how about a definition of good ?

Seems to me a well made pinhole is a good lens. And a nice sturdy cardboard box is a good camera.

I don't think Nikon make those ?

Interesting people are making a fuss about this, I'm sure I've seen ads before that said if you buy a particular camera, you will take better photos or be a better photographer, but I don't remember any complaints, and that really was misleading.

User_Removed
29 Sep 2011 - 9:34 AM

The only logical reason I use the equipment that I do is that it removes any excuse for a poor photograph along the lines of "If only I had a better camera/lens/whatever". I suppose that is the corollary of what Nikon posted on FB.

But, of course, the more obvious corollary is "Unless you have the best gear, you cannot take top quality photographs", which we all know is rubbish and, I guess, that is why folk are upset about the FB post.

Something my father always used to tell me: "A good workman never blames his tools."

Coleslaw
Coleslaw e2 Member 913403 forum postsColeslaw vcard Wales28 Constructive Critique Points
29 Sep 2011 - 9:37 AM


Quote: I think its a lot of steam over nothing to be honest.

+ 1

franken
franken e2 Member 113103 forum postsfranken vcard Wales4 Constructive Critique Points
29 Sep 2011 - 9:42 AM

Many decades ago I was doing a course in freelance photography and photojournalism.

I remember my tutor saying something like this. " You can have the best equipment that money can buy and still turn out mediocre average images. You can have middle of the range equipment and turn out outstanding work that will sell. If you stand an average image that was taken with the worlds most expensive equipment alongside a well composed image that has impact that was taken with cheaper equipment the latter will always get more attention. What you see and how you see it just before you press the shutter is the most important part of successful photography!"

How right he was as the only camera I could afford at the time was a Zenith EM. I managed to sell a lot of work taken with this camera.

Ken

keith selmes
29 Sep 2011 - 9:51 AM


Quote: "A good workman never blames his tools."

He will sometimes say the tools available are not good enough for the job in hand. Generally he will do a better job with poor tools than an average person would, but he will always try to have the right tool for the job, and usually will have good tools well looked after. Good doesn't always mean the latest and most sophisticated. It probably does mean well made, durable, well cared for, and not worn out. Probably not the cheapest. Sometimes though it might be something quite simple and everyday which is just right for the job.

User_Removed
29 Sep 2011 - 10:03 AM

Nikon have shot themselves in the foot with that. People like to pretend that cameras don't matter (then go and buy expensive cameras and lenses)

When people say things along the line of "it's not the camera that matters" it's usually well-meant and is intended to stop an inexperienced photographer from thinking he can become a great photographer just by buying certain gear. Nikon, unfortunately, look as if they are spouting the same thing and photographers feel insulted that their contribution to the picture-taking team of man-and-equipment has been diminished.

Nick_w
Nick_w e2 Member 73848 forum postsNick_w vcard England99 Constructive Critique Points
29 Sep 2011 - 10:16 AM

Storm in a teacup.

Probably a touch of translation/cultural differences in its interpretation.

As an aside I was on a training course last week in Germany. The company had some new brochures they were proud of (and rightly so) - until one of the delegates from South Korea mentioned he couldn't use them in Asia as the front contained a guy planting a flag. Apparently in Korea that is seen as an act of aggression.

thewilliam
29 Sep 2011 - 10:41 AM

Readers of this Forum know that if they're using equipment that isn't the latest model and real high-end, they need to upgrade and as soon as possible. Nikon is only saying something that we already know!

Upgrading discussion accounts for half of the threads on this Forum.

TonyBrooks
29 Sep 2011 - 11:51 AM

I am a Nikon user and have read the ad! and personally I think they have pulled a good stunt here by bringing attention to themselves good or bad? the ad has worked and that's what advertising is all about.

Regards To All

TonyBrooks

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