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In portrait photography does the subject always need to look into the lens? What points should keep in mind when shoot in black and white or in color?
No.
As a relative newcomer to portrait photography (landscapes, wildlife and still life are my "bags") I am finding that the most important factor in portrait photography is lighting. Even out of doors.
That one, of model Laura Slater was taken at a John Denton workshop recently.
If only one side of a subject is shown in a pic like this one.. Could it be consider as a portrait?
In my eyes, portrait photography covers a wide spectrum that is based around photographing people.
It is up to the individual to express themself in a way that they want to, with or without direction of the tog,
and it is the photographers responsibility to capture this individual expression as well as they possibly can.
A good understanding of light will always be helpful, as it will help you to direct your subject in posing at the right angle,
relative to the light direction, whether natural or flash.
HTH.
Quote: In portrait photography does the subject always need to look into the lens?
NO
Quote: What points should keep in mind when shoot in black and white or in color?
B&W generally works better if it is high contrast
Colours should compliment the face rather than distract
Quote: No.
As a relative newcomer to portrait photography (landscapes, wildlife and still life are my "bags") I am finding that the most important factor in portrait photography is lighting. Even out of doors.
That one, of model Laura Slater was taken at a John Denton workshop recently.
This is a great shot. I bought a muslin backdrop last year from Aura Backdrop and the design is almost the same. It's good and it's one of my customer's top choices but, of course, the real deal will always different. 
Quote: In portrait photography does the subject always need to look into the lens? What points should keep in mind when shoot in black and white or in color?
Do both on a shoot. Getting them to look just to the side of the lens is often nice.
Quote: In portrait photography does the subject always need to look into the lens? What points should keep in mind when shoot in black and white or in color?
No not at all, the main thing is to capture them looking natural and at ease.
Quote: A number of subjects might be able to have one eye on the lens and the other anywhere else
Seriously though........I think both looking and not are perfectly acceptable.
Hobbo
ROTFL!
One eye looking at you and one looking for you? 
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