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danielwaters
18 Feb 2012 - 12:23 AM

I project them into a plain white framed canvas so it looks exactly how they would display it in their home. And yes, you have to let them know the prices in advance otherwise you've done a whole photography session for nothing. The trick is to meet them on a separate day before the photography session so you can build rapport, ask lots of questions and show you care about doing something special that's tailored for them. A big sale is a series of small steps, but it's not trickery because I truly believe that a client will benefit more from a beautifully framed 40 x 30 than a bunch of 7 x 10s or a CD that they'll end up printing at Boots if they ever print it at all. In the end it's all about educating the client.

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