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I would say go with your heart; you only live once and you may spend the rest of your life regretting not giving an idea a real go but I would be aware of the caveats given all the advice given; I would try to keep some equity to help keep you going if/when times get tough. Also I would try to find a USP: a reason why photographer should use your holiday company and not the myriads of others in the back of photographic magazines and elsewhere.
Good luck, Peter
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One mentor told me that the regrets that most people express on their deathbed are for the things they could have done but didn't.
Every so often this topic crops up. Unless you're extremely gifted or extremely well connected, forget it. Get a part-time job dishwashing in the local restaurant, or clearing glasses in the local working mens club and pursue photography as a hobby. I have a website with a USP (Unique Selling Point) www.irishancestry.biz and when I set it up as a ( very ) mature student I was afraid of being inundated with work to the point of being unable to cope. Fat chance. Nobody's interested. The website's still there, the accompanying Facebook business page is attracting likes and the Twitter page is collecting followers, but buyers? None. It's still a unique selling point, I couldn't find a single competitor when researching, but no interest whatever. At least with the dishwashing or glass clearing you could end up as a Chef or Barman.
how well do you think the website did at selling the Irish holidays?
A site called Irish ancestry I would have thought would offer Genealogy services (researching family history, family trees - and yes I'm sure there's a business there particularly with Americans with Irish roots), offering to take a few snaps of an area wouldn't inspire me to use the service. You have to be honest with the name of the business if you want business, Ancestors implies ones forebearers and not photography.
that's what I was thinking too Nick
to get on an irish photography workshop, you'd probably type in "photography workshop ireland" or something like that
The problem you have is two-fold. The website is SO unique and SO specialised that you have a very small clientele and you would have to have VERY good SEO to allow these people to find you easily.
We had exactly the same problem with our specialist site, which was very difficult to get anywhere near the top 3 pages of a Google search when you put in the relevant search terms that most people would use - when you did, you were always trumped by bigger companies with bigger IT budgets.
There's just no easy way around it that we found and you maybe experiencing the same thing.
Some interesting points of view there gents, plenty to think about. Just to be specific, I'm not selling holidays, no, I don't do genealogy (that's dealt with in the first sentence). There are hundreds of sites offering genealogy searches - I couldn't find any offering a photographic record of ancestral home places. I think dismissing the offer of Photo CDs, Videos, Photobooks etc., as "a few snaps" is particularly mealy-mouthed and churlish. A "Less than constructive critique" button would be handy.
confess that I didn't really look at the site for long
You may think that's "bad form" on my part -BUT think of it this way... most people click and move on very fast... UNLESS the website is very engaging.
I'm into Wordpress as a website solution as you can get themes which look pretty amazing - for free. Joomla is good according to Ian and Bri.
The Click Pick sites never really set me on fire - they're functional and do the job, but I've not knowingly seen one that's made my say "wow"..
digressing there... but I think websites selling photos need to have that initial wow factor to get people to click further into the site.
I know little to nothing about Wordpress Ade, I'll have to take a closer look. There are odds and ends I'd like to improve on with my website, though Clikpic offers a great deal in the way of customisation, which I also know little or nothing about! While studying, I had little time to think about anything outside the study briefs, then having graduated a year ago when I was 61, the baby-sitting duties kicked in, looking after our Grand-daughter. Then 4 months ago, said grand-daughter's twin sisters arrived and the baby-sitting duties increased. I'm lucky to get time to lift a camera these days!
Quote: The problem you have is two-fold. The website is SO unique and SO specialised that you have a very small clientele and you would have to have VERY good SEO to allow these people to find you easily.
I'd have hoped to have had a large clientele. When you think of the Irish diaspora in America, Canada, Mexico (yes!), Australia and New Zealand, and given the interest in Genealogy, I thought I was on to a winner, but it hasn't happened yet. I also think that persons interested in researching their roots are only going to find one site offering a photographic record (mine) and will hopefully note it for future reference. One customer thanked me for providing a record of somewhere that she'll never be able to visit in person. I'm hoping there'll be lots more like that!
Clearly you'll need to put in a lot of work trying to link to the people you reagrd as your Customer. Being "amongst" your customers online is the secret to engaging with them and getting their business, which you don't seem to have acheived as yet. Maybe your next step?...
This is a year-old post...did you start the business? If so, how's it going? If not, contact me for additional discussion as I will be there in October 2013 and will be testing my own holiday vacation route throughout the region.
Thanks in advance for your response.
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