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Basically how much are you going to charge them, so you need to know what they want it for and then go from there.
Don't forget to let the tax man know if you are earning from your photography though, if you sell to a magazine you will need to produce an invoice which could be checked.
Nice one
Sometimes people don't realise you need to and can get a bit caught out. If you get stuck for usage, try the NUJ rates page. I had a request last year from a small equestrian magazine in Norway & quoted the going rate from there and that's what they paid, so was very happy.
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