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If I ever do an exhibition again, I'll certainly make sure I get some proper PR for it - get the right people to see it, free booze etc.
Just shoving pictures on walls didn't work - I just ended up with lots of stock hanging around. It's in business centres and pubs mainly now - just occasionally selling.
All raises awareness and if I see it as part of the marketing budget, it's doing it's job.
But exhibitions with the intention of making money have to be planned.... as I've learned
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Quote: But exhibitions with the intention of making money have to be planned.... as I've learned
and I reckon to need at least a 3 month lead time, ideally 6 months (deep in the final throes of getting one set-up starting on March 2nd and it always amazes me how the little bits of detail work takes almost as long as getting the layout planned + images printed and framed)
I've just looked back, we were first invited to submit a proposal for this exhibition in Sept 2011 - doesn't time fly!
Picking the shots and framing and installing can be done in a week if you get your arse in gear (I know, I've done it) - but getting the right people there is the key...
Business centres love putting them on... sold, oooh, £0 worth so far
Quote: Picking the shots and framing and installing can be done in a week if you get your arse in gear (I know, I've done it) -
Blinmy Ade, I don't know what you're on but can you send me a bottle please
Quote: but getting the right people there is the key...
It's not hard
1 - Choose shots and get them printed
2 - take to framers
3 - collect from framers
4 - take to venue
5 - install
When we hire our local gallery its like that Ade, except in the main I print them myself (except for the "Biggies) but for the larger exhibitions there are always a few more steps such as:
- make the initial pitch to the gallery
- submit a proposal + portfolio of work in support
- have several discussions with the gallery owner(s) to refine the proposal
- sort out T&Cs
- write artist statements and attach CV
- get it approved then go and measure up gallery and agree facilities needed
- start sorting images + produce new ones to meet the brief
- sort out publicity shots (if I'm lucky the gallery handle the subsequent publicity)
- if not, produce publicity materials, contact the relevant agencies, blag as much free advertising as possible
- produce layouts for the gallery deciding on which are going to be the major and minor images and how the images are going to flow around the walls (I find that having a detailed layout in advance saves a heck of a lot of time on hanging day)
- get all the images together, sort out pricing, stock lists and labelling
- produce "Photographers Notes" for the viewers to take round with them as they view the pics
- sort out pre-view party details and order food and drink
- send out invites
and finally - bung it all up on the wall!
Actually - the one I did in Abbot Hall, Kendal was like that.... the others were dead simple though.
To be honest - I can't really see myself doing another one in the near future, they're good for kudos and now I can say I've had 5 or 6 exhibitions on my website.... no need to go through the expense again
Funny how different areas seem to produce different result isn't it Ade.
I find that, so far, my exhibitions down here have all produced very good returns on time and money invested, the last one pulled in around £1500 in a week, the one I'm setting up at the mo runs for a month, so here's hoping.
(At the other end of the time scale are the craft market displays, pack the car the night before, arrive at 8 in the morning, erect display stands, hang around 20 framed pics, put out browser pics, set up table display, cards, small mounted pics etc, have bacon bap at about 9.30 and the punters come in at 10. Reverse the process at 5 and home for tea by 6, knackered - I'm cutting back on these this year, I'm getting too old )
I never was brave enough to organize something like expedition, it look quiet expensive to set up. For example I was looking how much was to hire place like OXO tower http://www.coinstreet.org/ ... so I decided to better spend the money on traveling and building a portfolio. And also as @ade_mcfade mentioned above the best thing we can do, as photographers, is to get the right people to do the right job (PR agents etc.) ... other ways, to make business out of your photography will be a thought job as everyone here knows
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