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Has anybody else been sent an e mal today asking if they want to adertise in Vogue as a recommended child, family or wedding photographer. special issues in April and May.
Sounds too good to be true. Knock down prices and a feature, the price is very attractive considering the 1.2 million circulation and they'e not asking for payment until after puplication.. Do I mell a rat?
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Why not get the direct number of Vogue via an old copy and give them a ring?
Just a thought
Quote: Do I smell a rat?
If you don't - I certainly do Martin.
Fran nailed it. Get their number and call them first.
I can't really see what anybody can stand to gain, they're only asking for a high resolution photograph and thirty five words o copy. No payment until a month after publication. I'm baffled?
Sometimes the nationals do offer a good deal. Follow Fran's suggestion.
Thanks everyone, I'll follow your advice and check it out.
It could be genuine.
2 or 3 years ago, I got a letter from Vogue asking if I wanted to advertise in a special feature at a discounted price of around £500.00 Loads of MPA members got the same letter too. I turned it down as a: a one off ad of this nature wouldn't work and b; the page would also have quite a lot of other photographers ads there too.
I got distinct impression that they were having problems shifting ad space as I got at least 2 phone calls near their copy deadline date offering me further discounts. I didn't go for it. Thinking about this, the sales person wasn't very happy with me when I said I would go for it if they did the ad for around £50.00! From what I can recall, not many of the big gun photographers went for it either.
Have you seen the ads in Vogue? They're not always of the quality you might imagine!
Mmmm .. another industry feeling the pinch - selling advertising space. Expect more of the same.
hmm yes been getting a few discount ad space calls myself (not Vogue but industry related) sign of the times maybe?
Quote: Mmmm .. another industry feeling the pinch - selling advertising space. Expect more of the same.
We had to point out to yell.com that the only people who were using our advert was other advertising sales people! They got quite upset when we refused to repeat the business...
Quote: We had to point out to yell.com that the only people who were using our advert was other advertising sales people! They got quite upset when we refused to repeat the business...
That's the problem with complacency .. you've got to be ahead of the game, and even more so now. Though, what directories like Yell can do I don't know!
Quote: you've got to be ahead of the game, and even more so now. Though, what directories like Yell can do I don't know!
The problem Yell and the other directories have is the internet and its search engines are used as a one stop shop, and with internet use extending to a wider audiences on a huge range of devices they will probably see business decline further. About their only option is to collaborate with the search engines, so that searches show the relevant directory entry - similar to the google ads.
Beats me how those telephone directory companies survive, I don't know anyone who still uses that kind of service.
There's a statement in the Yellow Pages books that the data mustn't be used for marketing. You can wind up cold-callers by asking where they found your details. If they say YP, tell the caller that you're one of the seeds and that legal action may result.
Parhaps Pete is collaring all the advertising revenue now, leaving just the scraps for yell.com etc?
(just a thought! )
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