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I have recently been looking for a wedding album to intruduce as a budget range. The album i have my eye on takes 8x8 prints avoiding the need to go to the expence of overlays. I understand that 1 to 1 ratio photos are not always ideal so i thought about pre-imposing
7 x 5 in photos on to an 8 x6 canvas to print. My concern is that people in group portraits will look very small. can anyone recommend on this before i purchase a sample album. thanks
Lucian
Whatever you offer its not what we think, its your customers. Nothing wrong with offering either 8X8 or 7X5 - the customer will decide.
I have done 8X8 Albums but they tend to be chosen by the parents.
Colin
I can get the album in a larger size for not a lot more money but the whole purpose of using a small album is so i can try and push the price of my more expensive packages up in price if that makes sense. The album i am considering is the mario acerboni tuscany ice diamond.
Lucian
why don't you make up a sample album from one of your weddings, this way the potential clients can see the limitations compared to a larger album
Quote: Why don't you make up a sample album from one of your weddings, this way the potential clients can see the limitations compared to a larger album
Thats what i am going to do. I want to do this so i can advertise at a lower price so more people contact me and then try and get them to go for a more expensive album.
Lucian
Quote: Why don't you make up a sample album from one of your weddings, this way the potential clients can see the limitations compared to a larger album
Thats what i am going to do. I want to do this so i can advertise at a lower price so more people contact me and then try and get them to go for a more expensive album.
Lucian
More people may contact you, but they'll not be interested in the higher priced products - they're interested in spending £XXX whatever the limitations, not in upgrading to £XXXX .
It's a bit like going in for the £10/head Chinese buffet dinner and being shown the a la carte menu if you ask me... 
Andy
I think Andy's right. Your "extras" should come in the form of additional pages, not a different standard of album.
You need to show options of different packages, and wherever possible, quote your highest package first, and then present your clients with budget alternatives where necessary. It's the difference between "upselling to turn a profit" and "being flexible to accommodate your circumstances". This way you'll prevent yourself from becoming trapped at the lower end of your pricing scale.
Quote: You need to show options of different packages, and wherever possible, quote your highest package first, and then present your clients with budget alternatives where necessary. It's the difference between "upselling to turn a profit" and "being flexible to accommodate your circumstances". This way you'll prevent yourself from becoming trapped at the lower end of your pricing scale.
Spot on - very good advice. Colin
The problem i have is that many photographers seem to be doing packages for £350 now and are undercutting people like myself who spend a lot on wedding albums so my clients get a good finished product that will last. I feel that peoples attitude is now changing towards photographers and instead of having an unlimited budget for the photographer they want they seem to be going for the £350 all your photos on disc photographer as opposed to the photographer who is £450 and goes in to his own pocket to purchase an expensive album at £150. There have been times this year where by i get 2-3 enquires via e-mail each week and reply to them saying i am available on their day yet fery few contact me again and im sure its because they are getting things cheaper else where. I have now puchased a 8x8 album so waiting for it to arrive.
Lucian
Just an update. I have just recieved a mario acerboni 2603 album that takes 8x8 prints. It is about £70. I am hoping it will allow me to push the price of my other albums up and hope that it will allow me to advertise at a lower price so i get more enquiries. Time will tell i suppose. thanks for everyones input.
Lucian
LOL
Quote: The problem i have is that many photographers seem to be doing packages for £350 now and are undercutting people like myself who spend a lot on wedding albums so my clients get a good finished product that will last. I feel that peoples attitude is now changing towards photographers and instead of having an unlimited budget for the photographer they want they seem to be going for the £350 all your photos on disc photographer as opposed to the photographer who is £450 and goes in to his own pocket to purchase an expensive album at £150. There have been times this year where by i get 2-3 enquires via e-mail each week and reply to them saying i am available on their day yet fery few contact me again and im sure its because they are getting things cheaper else where. I have now puchased a 8x8 album so waiting for it to arrive.
/facepalm
Either you're competing with these other "photographers", in which case you're going to have to offer similar products and packages for similar prices; OR you can attempt to offer a "good finished product that will last" (which is NOT a £70 Mario album, BTW) and attempt to attract different customers with different budgets. Your stated aims to not tie-in with the description of your competition or target market.
And whilst we're at it, why are you asking people here for help in running your business? Seriously? Do you think that the people here are going to have your best interests at heart? Hell, some of them are possibly the same competitors that you're talking about - there are enough FMWAC's around these days that it's entirely possible. Half of the people here are just replying to your posts in the vain hope that you'll one day post some images that the forum tigers can then shred to pieces.
Short version (for the ADHD sufferers): Man up. Run your own business and stop being reactive to your competition. If you can't manage that, then you might as well stick to £250 weekend shoot 'n' burns.
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