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What do you consider is the going rate for an extra Tog at an equestrian or other event?
It's my opinion that it would depend on experience & kit but what are others doing?
I have moved between £60 and £100 for a day so far but when i need a team of 5 on occasion it starts to hurt, often leaving me worse off than those on a day rate.
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Well your prices are within the range the companies I work for pay their togs. For me it's dependent on the event itself, some are good earners so you tend to get the higher rate. The minium I will work for is £80+fuel and only if it's within 60 minutes travel.
Surely it's simply a case of how much extra income will that tog bring in, and if it's not enough to pay them and make a profit don't bring them in?
I'm not having a dig, I'm just curious myself as to what the thinking is here? I've read so many requests and threads where event togs need 3 or 4 togs for an event, but don't expect they will make enough sales to cover the costs, so what should they do?
If you can't generate say £100 of extra sales by having an extra tog then don't take on an extra tog.
I'd want £80-£100 plus travel.
You could do a base rate plus commission on each of their images sold but that might prove too difficult to manage. A day rate with copyright signed over to you seems the best option. I would be looking for between £60 and £100 a day plus travel.
we work on a profit share business.
We take 60 percent of the profits, sharing out 20% per tog after that, you can divided the 40 percent between the togs if you have more, on the basis more togs usually means more rings to cover etc
we find on the profit share basis togs work harder, the harder they work the more money they have in their pockets
I did a day rate for a big equine tog the other day at £100 plus £50 for travel, did about 6 hours full on work
I charge a absolute minimum day rate of £275 per day plus travel at 41 pence per mile from home and back again.
Thanks guy's. Mark_delta need not apply!
On a recent job, one jumping ring alone produced just under £400 in sales on top of the showing etc.
Based on that it would be viable to hire an extra for the right sized venue. If 2 rings are back to back then both could be covered by the same tog.
Quote: Surely it's simply a case of how much extra income will that tog bring in, and if it's not enough to pay them and make a profit don't bring them in?
There are 2 ways to find out for someone new to equestrian. Firstly gain the opinion/expertise of you guy's on the forum (hence the thread) and then give it a go.
It's obviously unviable to cover every aspect of every event or allow one tog per ring on every event. Experience has already told me that dressage brings in the least so is the first to go if needed.
I just need to find the tipping point at which any extra sales are swallowed up in Tog fees.
Cheers for the reply, I see where you are coming from.
Oh, and give me a shout if you need a tog in the NE :o)
Quote: Thanks guy's. Mark_delta need not apply!
No problems, however you did ask the "Going rate" for a tog and that is the normal rate I charge the Guardian, the Times and the Sunday times.
Out of this i have to pay one member of home based office staff to book everything and bill, download the ftp and processes and send the images, I have to pay Insurance, income Tax and run, tax and insure and maintain a vehicle for the purpose of the business, by all equipment and maintain and service it, hire any other specialist equipment, pay the server bill and the mobile phone.
Which leaves me with just a living wage. JUST !!!
I think what you were asking for is what is the going rate for someone employed illegally fiddling the tax man working for cash in hand with their own private equipment in spare time from the day job.
and that's about £80/£100
Whilst I accept that in any walk of life, you do not always get what you pay for, it is also very true that any numpty with a camera can get paid work if they are cheap enough as there are far far too many people around willing to buy to a price rather than to a standard.
Mark's day rate sounds realistic for this sort of work but as we all know by now, the market place has been damaged not by any of this faux recession talk or anything of that nature but rather by people (often very talented people) selling themselves short.
Costs have to reflect so many aspects that it really shouldn't surprise anyone that rates can differ so much. Mark_Delta charges more but has more overheads so is probably only seeing about a £100 or so of that fee in his pocket. The guy hired to take some phots for a day is making near the same, difference is he has no overheads other than his own kit. Bucephelas is the one with the overheads in this case and relys in the sale of prints to cover all his costs and then provide an income.
Quote: Bucephelas is the one with the overheads in this case and relys in the sale of prints to cover all his costs and then provide an income.
Quite correct however, there is something intrinsically wrong with a business that can only deliver by taking on people at cut rate. It's difficult to explain in a short reply exactly what I mean but basically, when you price yourself for a job, you have to factor in all of the costs you have including that of all of the staff you need. You do not price yourself for a job, then think "s**t, I'm going to need 'x' extra people so I had better find some that will do it cheap so I can make a decent profit". If that does happen (and I agree, occasionally you get caught out) then you simply have to bite the bullet and learn from your mistake.
Equally, if the client's requirements change after you have quoted, then they have to pay for any extra staffing required.
Not saying this is what our friend is doing but simply making the comment based on many 25 years in business
But is it a cut rate? Mark_Delta might seem to be charging a high rate but what he gets himself for his time wouldn't seem to be very different to the £80-£100 pound day rate being discussed.
In that case, Mark is too cheap ... (he can come and work for me)
with the events equestrian wise the pocked arent too deep and its self employment
yes Mark working for the guardian etc you would expect to be charging £350 plus expenses up wards, they have much larger budgets but even those markets are getting eroded and less work coming up.
poor quality togs do cost you more money in the end though as they can give the quality and consistancy of out put needed
barry i will work for you for that price no problems
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